It’s undoubtedly one of the most asked questions from our clients this last year: “How do we do TikTok?” Traditional ads and scripted influencer content have flopped on the platform, while the likes of acne patches and Kesha content prosper. 

As I watch the rise of anti-Asian hate crimes, I reflected on my own experiences as person of Japanese descent growing up in America. I thought of what I could have done differently to change racist encounters that happened to me.  

Fearless Voices is an ongoing virtual event series that invites thought leaders to discuss culturally relevant topics and provide insights on what brands can do to help advance important societal issues today.

A decade after Zeno Group’s first PRWeek midsize agency win, Zeno U.S. was named 2021 Large Agency of the Year AND overall Agency of the Year. We are honored and humbled by this recognition against such formidable competition and in a year filled with such turbulence and many twists in the road.

While unfortunately not new, the frequency and intensity of anti-Asian racism is rapidly escalating. We must come together and take action, because silence only serves to perpetuate this racist behavior. 

For public relations, 2020 was all about the pandemic and implacable reality of a life-threatening disease, mass lockdowns and economic turmoil. With economies beginning to show signs of new life and even a possible boom, it’s time to rethink our role as communicators.