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Thinking That Transforms

As a global, strategic business partner, we strive to change perceptions. Here’s how we do it - check out some recent news from Zeno.

Pressure Testing Purpose & The Path Forward

NYC landmarks and Zeno employees

Tour de Zeno: The Big Apple Edition

Sharon Leow, a Zenoid from Malaysia, got to travel across the world and visit the big apple. Sharon shares her experience about what it was like to travel to New York city, and meet all of the New York Zenoids.
Employees at work

2019 Barriers to Employee Engagement

Zeno surveyed more than 4,500 employees in Singapore, Canada, the U.S., and the U.K. about their attitudes toward their jobs, and their specific concerns around current issues prevalent in the workplace. 
American flag, thumbs up

New Rules of Engagement: Preventing Influencer Fraud

Influencer marketing is expected to increase to a $5-$10B industry by 2020 – and is quickly becoming an essential part of an integrated marketing mix.

NYTime App

Which Media Influenced the Technology Narrative in 2018?

Zeno Group has started compiling media research on core technology topics that drove coverage and conversation in 2018.
Zeno 20th Anniversary

Zeno at 20

The full story is revealed about the birth of Zeno Group, starting 20 years ago in the fall of 1998.
Friends Watching TV

Audience Intelligence: The Future of Data-Driven Personas

The study of our audience's behavior will make us go from hoping to knowing what our audience's want, which must be the future of all digital, marketing and communications programs.