Early in 2023, our team lead Colleen O’Hara asked for our “hot takes” for the upcoming year in the world of creator marketing (formerly influencer marketing – see HERE). I suggested TikTok’s days as a primary marketing channel were numbered. Surely the hearings at Capitol Hill would be the beginning of the end. 

Pretty much the worst possible answer to give as it turned out.

From news media and grocery retailers to food experts and restaurant reviewers, there’s no shortage of food trend reports being published as we ramp into the new year. It can be overwhelming to keep up and track all trends, so the Zeno Foodie Team has done it for you!  And to wrap things up, Zeno explored how we feel news media will respond to the new foodie landscape, as well as what reporters and outlets will spark the most conversation. 

With over 130,000 people in attendance, the energy and excitement at CES 2024 reminded us of what we all missed during COVID, the hustle and bustle of seeing what’s new, what’s ahead and interacting with each other on all things innovation.

CES has always been a beacon for tech enthusiasts and the industry at large to catch a glimpse of the latest technology. A global stage that brings more than just technologists together but people from all industries looking to make connections and talk about cutting-edge technologies.

Zeno Group has appointed Ryan Wagman U.S. Chief Creative Officer to further strengthen the agency’s fast-growing creative offering fueled by increased client demand and expanded integrated marketing remits.

Dan Award Winner. These are the coveted words that every Zenoid dreams of hearing during our annual celebration marking the end of our fiscal year. The award was created to pay tribute to the founder of DJE, Dan Edelman. It serves as recognition for an individual at Zeno who exemplifies the qualities for which Dan was renowned – qualities that continue to be revered as guiding principles at Zeno. Only one Zeno staffer is bestowed with this prestigious honor each year.  

In the fall of 2023, Zeno established a partnership with the Cathy Hughes School of Communication at Howard University. This collaboration unfolded over 6 weeks, combining in-person and virtual lectures led by Zeno employees and designed to provide a dynamic learning experience that fostered engagement with the next generation of diverse communications professionals. Lectures were designed to be interactive, equipping students to address a variety of real- world communications challenges in a collaborative environment.