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INSIGHTS

Thinking That Transforms

As a global, strategic business partner, we strive to change perceptions. Here’s how we do it - check out some recent news from Zeno.

Pressure Testing Purpose & The Path Forward

#StopAsianHate
Insights

#StopAsianHate: Supporting Our Asian American Colleagues and Friends

While unfortunately not new, the frequency and intensity of anti-Asian racism is rapidly escalating. We must come together and take action, because silence only serves to perpetuate this racist behavior. 

Paul Mottram headshot
Insights

For Communications Pros, The Recovery Will Be Different

For public relations, 2020 was all about the pandemic and implacable reality of a life-threatening disease, mass lockdowns and economic turmoil. With economies beginning to show signs of new life and even a possible boom, it’s time to rethink our role as communicators.
Two Pinkies linking
Insights

Not to Be Ignored: “Generation Disrupted” Takes Center Stage 

Zeno surveyed more than 1,000 young Americans aged 14-28 who are simultaneously disrupting the world by driving change in a broken system while crying out for help with their own besieged, disrupted lives.  We call them “Generation Disrupted.”  In this time of monumental uncertainty, the public and private sectors must understand the new values, hopes and fears of this disproportionately powerful group of practical problem solvers who will take us into the future.    
Lenovo New Realities
Insights

Lenovo IDG: New Realities

Have you ever thought about how young women see the world? How often do we hear from young women?

New Realities is a 360-degree global film series created by Zeno for Lenovo IDG that allows you to step inside the world of ten young women who are leading the conversation around the burning issues of today and using technology to help make a positive change.

Diverse hands in a row
Insights

Why Representation Matters In Influencer Marketing & The Steps We’ve Taken

It should be no surprise that Influencer Marketing has a diversity issue. Just look at your Instagram feed; it’s overwhelmed by white females, with millions of followers, touting numerous brand partnerships.

Protestors during BLM movement
Insights

Societal Acumen: What Every Communications Leader Needs Today

It has been one of the surest ways for a Communications professional to reach the C Suite: Show the kind of business acumen and crisis management skills that puts CEOs, CFOs, and boardrooms at ease.

However, 2020 has demanded something different. We’ll call it “Societal Acumen” – the ability to discern what today’s societal currents mean for businesses and their stakeholders. Communications professionals have never needed it more.