Thinking That Transforms
Have you ever thought about how young women see the world? How often do we hear from young women?
New Realities is a 360-degree global film series created by Zeno for Lenovo IDG that allows you to step inside the world of ten young women who are leading the conversation around the burning issues of today and using technology to help make a positive change.
It should be no surprise that Influencer Marketing has a diversity issue. Just look at your Instagram feed; it’s overwhelmed by white females, with millions of followers, touting numerous brand partnerships.
It has been one of the surest ways for a Communications professional to reach the C Suite: Show the kind of business acumen and crisis management skills that puts CEOs, CFOs, and boardrooms at ease.
However, 2020 has demanded something different. We’ll call it “Societal Acumen” – the ability to discern what today’s societal currents mean for businesses and their stakeholders. Communications professionals have never needed it more.
As B2B buyers become increasingly mistrustful of traditional advertising, they are relying on research and gathering relevant information before reaching out to a vendor. At the same time, information overload has buyers relying on peers, experts and industry influencers more than ever. So how can technology and B2B brands leverage this shift in the landscape to their advantage?
“Christ…!”. This was Prime Minister Johnson’s reported reaction to being informed over the weekend that 3.5 million jobs were at risk in the hospitality sector if Britain failed to reopen for the summer. In this moment, Johnson probably recognised a stark reality – the number of unemployed people within the hospitality sector could be double the entire economy’s unemployment figure for 2017. In the face of this kind of extreme economic strain, the media and public have intensified their scrutiny of the government’s plans to get people back to work and revive the economy.
Today is supposed to be Take Your Daughters and Sons to Work Day in North America. The concept is to connect what children learn at school with the working world in an effort to enable them to discover the power and possibilities associated with a balanced work and family life. For many of us, this year, Take Your Daughters and Sons to Work Day has evolved into Take Your Work to Your Daughters and Sons MONTH -- working at our kitchen tables with babies grabbing at our keyboards and preschoolers building Lego structures under our chairs.