Fearless Pursuit of the Unexpected

Zeno has announced the appointments of Matt Lackie, Lisa Sullivan and Jake Green as the agency continues to invest in its next chapter of growth. All three join from Axicom, bringing complementary leadership experience across technology, strategy, and business growth at a time when organizations are navigating an increasingly complex landscape shaped by AI, geopolitical change, economic uncertainty and accelerating technological advancement. 

Growth is no longer shaped primarily by advertising, marketing spend or customer acquisition. According to new research from Zeno Group, senior marketing leaders increasingly believe reputation, trust and earned influence play a critical role in business performance alongside creativity. Yet  organizational structures and  overall  remits  are proving to be barriers toward managing this evolution.