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Building a World of Care with Hyatt

Driving awareness for Hyatt’s efforts to advance care for people, the planet and responsible business

Creating and Launching Hyatt’s Global Environmental, Social and Governance (ESG) Platform

PURPOSE & IMPACT, INTERNAL COMMUNICATIONS, EARNED MEDIA STRATEGY, MEDIA RELATIONS, WEBSITE DEVELOPMENT

During hospitality's most challenging period with COVID-19 effectively shutting down the industry, Hyatt set forth to take a more definitive approach to delivering high-impact actions to address the most pressing challenges facing its colleagues, guests, owners and communities. Zeno and Hyatt collaborated to conceptualize and launch World of Care, a new global ESG platform that serves as a strategic guide for the company’s current and future initiatives​.

In launching World of Care, Hyatt disclosed its workforce diversity data through its inaugural DE&I report, a major step in ensuring transparency and accountability for future progress. Hyatt also introduced a new environmental framework with ambition to advance progress on climate change and water conservation, waste and circularity, responsible sourcing and thriving destinations by 2030.

A global platform that reached and engaged Hyatt’s key stakeholders

100%

key message pull-through in launch media coverage

13.3M+

media impressions and counting through top business and trade media

3 min.

average World of Care website visit duration