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INSIGHTS

Thinking That Transforms

As a global, strategic business partner, we strive to change perceptions. Here’s how we do it - check out some recent news from Zeno.

Zeno Group Named 2019 Agency of the Year

Microsoft CEO, Satya Nadella on a panel about innovation
Insights

Innovating for Human Impact: The Future of Tech

Every fall, Fast Company convenes innovators, entrepreneurs, industry leaders and communicators from across the world for the annual Fast Company Innovation Festival – five days of conversations with doers and change-makers who are shaping the future.

Purpose dictionary definition
News

The New Mission of Purpose

The biggest trend in communications and marketing could well be the caused-inspired corporate purpose statement. And with its rise has come plenty of questions.

 impact of social media on teenage mental health image
Insights

Principles of Effective Influencer Engagement

We believe that with the right processes and rigor, influencers can add measurable value. This begins with fully vetting influencers to verify their legitimacy and ensuring they have an authentic connection to the brand.
Corporate Communications Professionals Silhouettes Window Thumbnail
Insights

Communications Leaders: At the Center of Seismic Change

Last week, I visited Boston for the annual meeting of the Arthur Page Society, arguably the world’s premier organization for senior-most communications leaders. Beyond the great networking, I was grateful to attend for this reason: To be reminded again of the important role that Communications professionals are playing today in a world of transformation and change.

Chicago Zenoids Pose at SHEQUALITY roundtable event
Insights

4 Takeaways From PR Council’s SHEQUALITY Roundtable

Through our work at Zeno Group, we see strong female leaders in action everyday – from our own fearless leader Barby Siegel to our clients breaking glass ceilings across industry verticals. These strong voices of leadership not only serve as important representation for young women starting out in their career, but also help to lift the veil and spotlight challenges that many women face in the professional world.

Millennial physicians shoulder-to-shoulder leaning on a table
Insights

The Key to Better Healthcare? Ask a Millennial.

Zeno surveyed 300+ physicians in both the U.S. and U.K. and uncovered that millennial physicians see improving relationships with patients as key to healthcare’s recovery.