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INSIGHTS

Thinking That Transforms

As a global, strategic business partner, we strive to change perceptions. Here’s how we do it - check out some recent news from Zeno.

Pressure Testing Purpose & The Path Forward

Diversity-Equity-and-Inclusion
News

A New Path Forward For All

Today, Zeno Group is 4% Black, 10.4% Hispanic, 7.5% Asian, 1.3% Islander and 1% multiple races. We are 24.2% Non-White in the US.

These are the numbers we have communicated to our staff and to our clients.

Protestors during BLM movement
Insights

Societal Acumen: What Every Communications Leader Needs Today

It has been one of the surest ways for a Communications professional to reach the C Suite: Show the kind of business acumen and crisis management skills that puts CEOs, CFOs, and boardrooms at ease.

However, 2020 has demanded something different. We’ll call it “Societal Acumen” – the ability to discern what today’s societal currents mean for businesses and their stakeholders. Communications professionals have never needed it more.

Employees working
Insights

How to Reach B2B Buyers with Influencer Marketing in 2020

As B2B buyers become increasingly mistrustful of traditional advertising, they are relying on research and gathering relevant information before reaching out to a vendor. At the same time, information overload has buyers relying on peers, experts and industry influencers more than ever. So how can technology and B2B brands leverage this shift in the landscape to their advantage? 

View of Shanghai skyline including Oriential Pearl Tower
COVID-19

Recovery Communications Lessons from China

As COVID-19 remains as the single biggest issue across the globe, with its impact growing and far-reaching to all corners of the world, Zeno Group initiated an online seminar to discuss its influence on people, business and social behavior. The role of communications was also discussed – how it has evolved as an important element to business and lives than ever before.
Two pairs of shoes standing on sidewalk that says passion led us here
News

Unveiling The 2020 Zeno Strength of Purpose Study

In a first of its kind global study, The 2020 Zeno Strength of Purpose study draws a direct correlation between brand purpose and bottom line impact. Consumers are four to six times more likely to purchase from, trust, protect and champion companies they believe have a strong Purpose.
Empty street in London
Insights

Britain Back to Business This Summer? For Brands, The Biggest Challenges Still Lie Ahead

“Christ…!”. This was Prime Minister Johnson’s reported reaction to being informed over the weekend that 3.5 million jobs were at risk in the hospitality sector if Britain failed to reopen for the summer. In this moment, Johnson probably recognised a stark reality – the number of unemployed people within the hospitality sector could be double the entire economy’s unemployment figure for 2017. In the face of this kind of extreme economic strain, the media and public have intensified their scrutiny of the government’s plans to get people back to work and revive the economy.