Each year, the month of May in the U.S. consists of many cultural moments for Americans – especially for the Asian American and Pacific Islanders (AAPI) community. As established back in 1992 by President George H.W. Bush, AAPI Month was born in recognition of the plethora of accomplishments and influences the AAPI community has and will continue to instill on the American society.

For more than a decade, we’ve witnessed the continued evolution of the influencer industry. At its inception, brands could activate bloggers with a mere product exchange. Sponsored content then infiltrated social media, birthing contractual agreements and the Instagram influencer as we know it. And today, we bear witness to another industry shift and talent rebrand. 

The past few years have put a spotlight on personal and professional commitments to diversity, equity, and inclusion, highlighting the many ways in which society needs to evolve to better serve the collective good.

Over a year ago, Zeno came together to articulate more deeply who we are, why we exist and our desired impact as we aligned on our company purpose – champion the courageous to achieve something better for humankind. We have since been guided by this purpose in all that we do every day. 

What a thrill to have been named a Best Place to Work by PRWeek for the fourth time. To be recognized by PRWeek is an honor made even more meaningful considering it can only be achieved through positive feedback from our employees. 

Every day, we see brands getting caught in unfortunate situations: active shooter, data breach, rogue spokesperson, operational catastrophe, product recall, offensive advertisement, discrimination lawsuit, an executive behaving badly, natural disaster - I’ve seen it all in my 20+ years handling crisis communications for clients.