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INSIGHTS

Thinking That Transforms

As a global, strategic business partner, we strive to change perceptions. Here’s how we do it - check out some recent news from Zeno.

Pressure Testing Purpose & The Path Forward

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Culture

Celebrating Our Resilient Moms This Mother’s Day

At Zeno Group, ‘fearless’ is one of our core values. We embrace the unexpected and push the boundaries of traditional thinking. This year, Zeno moms (and moms everywhere) have been nothing short of fearless. 
Man praying
Insights

Out Of The Shadows And Into The C-suite: Mental Health And The Workplace

Once relegated exclusively to whispers in the hallway far away from the boss, mental health has become one of the most pressing issues for CEOs and their leaders to address, as broader movements to bring such conversations to the mainstream have grown. 
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Insights

4 TikTok Trends Brands Won't Want to Sleep On

It’s undoubtedly one of the most asked questions from our clients this last year: “How do we do TikTok?” Traditional ads and scripted influencer content have flopped on the platform, while the likes of acne patches and Kesha content prosper. 
Keiko Ushijima ZFE
Insights

To Stop Asian Hate, We Must Stop Being Silent

As I watch the rise of anti-Asian hate crimes, I reflected on my own experiences as person of Japanese descent growing up in America. I thought of what I could have done differently to change racist encounters that happened to me.  
Marching on Brooklyn Bridge
Insights

Fearless Voices: Girl Up Leaders Reflect on Activism, Advocacy and Action

Fearless Voices is an ongoing virtual event series that invites thought leaders to discuss culturally relevant topics and provide insights on what brands can do to help advance important societal issues today.

PRWeek AOY
Awards

Grit, Growth + Gratitude

A decade after Zeno Group’s first PRWeek midsize agency win, Zeno U.S. was named 2021 Large Agency of the Year AND overall Agency of the Year. We are honored and humbled by this recognition against such formidable competition and in a year filled with such turbulence and many twists in the road.