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INSIGHTS

Thinking That Transforms

A New Look for Zeno, Now and Next

ZCC Blog Image
News

A New Agency for an Evolving and Dynamic China

Zeno Group is joining forces with Qu Hong, one of China’s leading communications professionals, to co-found Zeno China Consulting. The new agency will integrate high-level marketing and reputational capabilities with locally savvy, campaign-led execution, backed by the strength of Zeno’s award-winning global network.
Zeno Middle Manager IP
Research

Companies and Leaders Neglect One of Their Most Important Strategic Levers: Middle Managers

We have all read (and experienced) the pressures in today’s workplace – a confluence of rising expectations from four generations in the workforce, harsh economic realities, global crises and demanding business environments. Building the business now goes hand in hand with building company culture. And keeping employees informed and engaged is challenging. Enter middle managers, the unsupported and unsung heroes who could also be a company’s hidden engine to drive communications and change. Yet, companies and senior leaders are failing middle managers – and they don’t even know it.

Zeno East Leadership Announcement
News

Zeno Names Cheryll Forsatz Managing Director, Zeno East and Byron Calamese Global Head of Innovation

Zeno has announced the appointment of Cheryll Forsatz as Managing Director of Zeno East to lead the region into its next chapter.   

Forsatz joins from global confectionery company Ferrero USA where she served as vice president of corporate communications and public relations since 2018. Over the last 25 years, Forsatz has built her career with a combination of agency and client-side experiences.  

World Mental Health Day Blog
Insights

Fighting the Pandemic of Loneliness

October 10 is World Mental Health Day, and this year’s theme is “mental health is a universal human right.” As a society, we’ve made tremendous strides in destigmatizing and treating brain health, yet there is more to do. There are the big, interconnected issues like substance use disorder, self-medication, criminalization, access to housing and therapy. But today, I want to focus on a smaller issue that impacts many, and that we can all take steps to fight: loneliness.  

Intern Day Blog Hero
Culture

Get Your Own Coffee, It’s National Intern Day

It’s a mantra we’ve all embraced at one time or another - keep calm and ask the intern. 

At Zeno, interns play a pivotal role on all teams across the globe, embarking upon transformative journeys that help them gain invaluable networking opportunities, job skills, and industry experiences. As the marketing intern, I have witnessed firsthand the personal and professional growth that unfolds within the walls of this dynamic agency, having the opportunity to write this blog post, network with inspiring colleagues, and lead projects early in my career.  

Zeno Group at Cannes 2023
Insights

Let’s Make People Laugh Again: Reflections from Cannes

As the dust settles on Cannes Lions conversations, I can’t help but feel how emotionally heavy a lot of the work was this year. Only one in 10 of Gold and Grand Prix winners in 2022 used humour in their work and even fewer used it this year. And the well-documented global rise in unhappiness (negative emotions such as stress, sadness, anger and worry) remains unchanged from last year, according to Gallup’s Negative Experience Index.