INSIGHTS
Thinking That Transforms
![Zeno ESG Report](/sites/g/files/aatuss621/files/styles/featured/public/2024-02/Zeno-ESG2023_Blog%20Header_V7.jpg?h=bcc9e022&itok=Mx7SiUxp)
Zeno Publishes Second Annual ESG Report: “Toward Something Better”
Over the last year since publishing our inaugural environmental, social and governance (ESG) report, Zeno has been focused on integrating ESG throughout the organization – in the decisions we make, how we nurture and advance talent and the work we do for our clients who trust us with their business.
![Creator Performance benchmarks](/sites/g/files/aatuss621/files/styles/featured/public/2024-01/mael-balland-VhxaQOcVeoE-unsplash.jpg?h=e5aec6c8&itok=GsUR96L5)
2024 Creator Video Benchmarks: Spoiler Alert, Instagram Still Outperforms TikTok
Early in 2023, our team lead Colleen O’Hara asked for our “hot takes” for the upcoming year in the world of creator marketing (formerly influencer marketing – see HERE). I suggested TikTok’s days as a primary marketing channel were numbered. Surely the hearings at Capitol Hill would be the beginning of the end.
Pretty much the worst possible answer to give as it turned out.
![Foodie Trends 2024 Zeno](/sites/g/files/aatuss621/files/styles/featured/public/2024-01/FoodTrends-BlogImage-NoImages-opt1.png?h=e2bcc475&itok=MVWDU-eC)
Unveiling the First Zeno Foodie Trend Report 2024
![CES 2024 Blog Post](/sites/g/files/aatuss621/files/styles/featured/public/2024-01/CES%20Blog%20Post.jpg?h=d1cb525d&itok=IKGUmSGV)
AI at CES 2024: Now It’s Personal
With over 130,000 people in attendance, the energy and excitement at CES 2024 reminded us of what we all missed during COVID, the hustle and bustle of seeing what’s new, what’s ahead and interacting with each other on all things innovation.
CES has always been a beacon for tech enthusiasts and the industry at large to catch a glimpse of the latest technology. A global stage that brings more than just technologists together but people from all industries looking to make connections and talk about cutting-edge technologies.
![CCO Hire Announcement Blog](/sites/g/files/aatuss621/files/styles/featured/public/2024-01/Ryan%20Welcome%20Post%20Blog_BW%5B8%5D.jpg?h=fc01bb11&itok=ru0QJHoV)
Zeno Group Names Ryan Wagman U.S. Chief Creative Officer
Zeno Group has appointed Ryan Wagman U.S. Chief Creative Officer to further strengthen the agency’s fast-growing creative offering fueled by increased client demand and expanded integrated marketing remits.