Recently, I led a roundtable at the MediaPost Insider Summit on a challenge all media leaders face: navigating emerging technologies and securing buy-in for new channels inside their organizations. Here are six key themes that stood out and the questions to consider.

In today’s polarized society, even the most well-intentioned leaders are feeling a bit paralyzed on if or how to share their sustainability efforts.  That tension was front and center at this year’s Climate Week, one of the year’s most influential sustainability events. Zeno co-hosted a panel with Anna Robertson, co-founder of The Cool Down, joined by leaders from PetSmart, L’Oréal, and our client, the Aruba Tourism Authority.

Zeno Group has named Karyn Barr as Head of Technology, Zeno U.S., reinforcing the firm’s unwavering commitment to the sector and advancing opportunities to evolve client work for greater impact. In this role, Barr will collaborate across Zeno’s other sectors and with the firm’s global technology centers of excellence.  

Zeno Group announced the launch of GEOfluent, a proprietary offering designed to help brands master how they appear in generative AI search and uncover specific actions to show up authentically and effectively. GEO stands for Generative Engine Optimization. 

Zeno Group today announced the launch of the Zeno AI Culture Change Center, a new global offering designed to help companies drive responsible, cohesive and people-centered transformation in an era of accelerated AI deployment.