Thinking That Transforms
As you might expect from a former TV producer and an ex-journalist, we are borderline obsessed with earned media. Sitting across the pond from each other, we talk all the time about the tiniest minutiae of our respective news media. Given recent changes to the global media landscape, however, something has been bugging us.
Over the last year since publishing our inaugural environmental, social and governance (ESG) report, Zeno has been focused on integrating ESG throughout the organization – in the decisions we make, how we nurture and advance talent and the work we do for our clients who trust us with their business.
Early in 2023, our team lead Colleen O’Hara asked for our “hot takes” for the upcoming year in the world of creator marketing (formerly influencer marketing – see HERE). I suggested TikTok’s days as a primary marketing channel were numbered. Surely the hearings at Capitol Hill would be the beginning of the end.
Pretty much the worst possible answer to give as it turned out.
With over 130,000 people in attendance, the energy and excitement at CES 2024 reminded us of what we all missed during COVID, the hustle and bustle of seeing what’s new, what’s ahead and interacting with each other on all things innovation.
CES has always been a beacon for tech enthusiasts and the industry at large to catch a glimpse of the latest technology. A global stage that brings more than just technologists together but people from all industries looking to make connections and talk about cutting-edge technologies.