At Zeno Group, we go where the data takes us. Understanding what makes audiences tick is essential to success in reaching them with stories that matter. In 2010, we launched The Human Project, a multi-generational research study into the values, attitudes and behaviors of people across the world. At the time, Gen Zs were children, just starting out in the world, being raised by their Gen X parents.
The world isn’t monotonous, and neither are humans. We’re vivid and diverse, vibrant and irreplaceable, varied and beautiful. And we are all so much more than what we produce for others, whether as a consumer or colleague. Amazing things happen when humans embrace who we are, the shared experiences that bond us and the differences that make us unique.
The meteoric rise of digital audio has many companies, brands and marketers alike listening up and doubling down.
Following several years of significant global growth, Zeno has appointed Sarah Jüttner into the newly-created role of Managing Director, Zeno Germany.
On March 8, companies around the world recognized International Women’s Day (IWD). At Zeno, we assembled a virtual panel of accomplished women to cast a much-needed spotlight on the biases that still exist. While hopeful for the future, our four panelists minced no words describing their unique, multi-dimensional lived reality and the work still to be done. We thank them for their vulnerability and voice so real change can be made. While IWD is but one day, this is a conversation that needs to be part of our everyday in order to #BreakTheBias.