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洞察

思考以改变世界

A New Look for Zeno, Now and Next

Web3 Blog Image
Insights

Web3: What Are You Waiting For?

We’re really excited to be launching our new Web3 consultancy. For Zeno, it has been a two-year journey of education, exploration, client discussions and launching our first campaigns. We will now go further and offer Z3, a dedicated global think tank to help our clients understand, navigate and benefit from Web3.

Act Together Blog Post
Insights

Zeno For Everyone: Act Together Progress Update 2022

Cultivating a diverse, equitable and inclusive workplace at Zeno Group is more than what we do. It is carefully woven into the fabric of who we are - essential to how we operate across all aspects of our business. From the vendors we partner with, to the strategic counsel we provide to our clients, to the internal initiatives we implement and so much more.

Gen Z Trending 2022 Blog Post
Insights

Segmentation is Key to Unlocking Gen Z Audience Insights

At Zeno Group, we go where the data takes us. Understanding what makes audiences tick is essential to success in reaching them with stories that matter. In 2010, we launched The Human Project, a multi-generational research study into the values, attitudes and behaviors of people across the world. At the time, Gen Zs were children, just starting out in the world, being raised by their Gen X parents.

Pride Blog Post 2022
Culture

Five Ways To Be Better LGBTQ+ Allies In Media and Communications During Pride 2022 and Beyond

The world isn’t monotonous, and neither are humans. We’re vivid and diverse, vibrant and irreplaceable, varied and beautiful. And we are all so much more than what we produce for others, whether as a consumer or colleague. Amazing things happen when humans embrace who we are, the shared experiences that bond us and the differences that make us unique.

green block final
News

Setting the Record Straight

Recent news coverage has prompted Zeno to clarify our position on how we believe corporations should respond to the U.S. Supreme Court leak regarding Roe v. Wade, and other complex societal issues. 
Halie Ramirez Podcast
Insights

Sound Advice: Why Marketers Need an Audio Strategy

The meteoric rise of digital audio has many companies, brands and marketers alike listening up and doubling down.