Zeno Group has appointed Ryan Wagman U.S. Chief Creative Officer to further strengthen the agency’s fast-growing creative offering fueled by increased client demand and expanded integrated marketing remits.

An award-winning creative, Wagman will lead all aspects of U.S. creative including talent mentorship, creative excellence and client impact. Zeno’s creative work stretches across all channels – earned, owned, social and paid, which aligns well with Wagman’s passion and experience. Wagman will also be a member of the firm’s U.S. Leadership Team and will report to U.S. President Grant Deady.

Wagman brings 20+ years of creative experience leading work for some of the world’s top companies and brands while serving as CCO at 160 over 90, Endeavor’s creative agency and in a variety of roles at TAXI, Crispin, Porter + Bogusky, Ogilvy and Leo Burnett. Wagman is a published author and sits on the Creative Review Committee for the Ad Council. In addition, he takes great pride in his work as a mental health advocate and has been widely recognized by peers and colleagues for his compassionate leadership.

“Zeno has always put creativity at the heart of our work. We are ready for our next chapter in the evolution and impact of creativity as client briefs become more integrated and business challenges more interesting and complex,” said Deady. “Ryan’s versatility in terms of industry and channel is especially important as we embed creativity across all aspects of our work. Above all, Ryan’s collaborative spirit and good humor will be a terrific fit with Zeno’s culture of ambition and kindness.” 

“From the first day I met the team, it was clear Zeno was a different kind of agency,” Wagman said. “They lead not only with smarts and savvy, but with real empathy. And with a clear commitment to delivering meaningful, breakthrough work for their A++ client roster, I was sold. I am beyond fortunate to be able to help write Zeno’s next chapter.”

Zeno's expansive global network of award-winning Creatives brings clients a full suite of diversified capabilities in campaign design and development, film, branding, visual identity, experiential, digital, Web3, UX, social content, design, production and more. The group is fueled by the agency ethos – Fearless Pursuit of the Unexpected. In addition, Creative Bravery, a proprietary methodology, unlocks the best work for clients and enables them to evaluate its impact on their business.