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洞察

思考以改变世界

A New Look for Zeno, Now and Next

Zeno Group at Cannes 2023
Insights

Let’s Make People Laugh Again: Reflections from Cannes

As the dust settles on Cannes Lions conversations, I can’t help but feel how emotionally heavy a lot of the work was this year. Only one in 10 of Gold and Grand Prix winners in 2022 used humour in their work and even fewer used it this year. And the well-documented global rise in unhappiness (negative emotions such as stress, sadness, anger and worry) remains unchanged from last year, according to Gallup’s Negative Experience Index. 

Zeno Thinks Thread Blog
Insights

Threads is Here: What Brands Need to Know

Threads is Instagram’s timely answer to Twitter, designed to capitalize on Twitter’s recent challenges and provide a viable alternative social network. Here’s 4 key things you need to know.

AAPI Month
Culture

Putting Us First: Celebrating Asian American and Pacific Islander Heritage Month

Each year, the month of May in the U.S. consists of many cultural moments for Americans – especially for the Asian American and Pacific Islanders (AAPI) community. As established back in 1992 by President George H.W. Bush, AAPI Month was born in recognition of the plethora of accomplishments and influences the AAPI community has and will continue to instill on the American society.

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Research

Video Killed Influencer Marketing: Redefining Success in the Creator Era

For more than a decade, we’ve witnessed the continued evolution of the influencer industry. At its inception, brands could activate bloggers with a mere product exchange. Sponsored content then infiltrated social media, birthing contractual agreements and the Instagram influencer as we know it. And today, we bear witness to another industry shift and talent rebrand. 
Multiculturalism
Insights

The State of Multiculturalism in America Today: A New Mandate

The past few years have put a spotlight on personal and professional commitments to diversity, equity, and inclusion, highlighting the many ways in which society needs to evolve to better serve the collective good.

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Insights

Zeno’s Inaugural ESG Report: “Toward Something Better”

Over a year ago, Zeno came together to articulate more deeply who we are, why we exist and our desired impact as we aligned on our company purpose – champion the courageous to achieve something better for humankind. We have since been guided by this purpose in all that we do every day.