勇敢追求超乎想象的结果

It has been one of the surest ways for a Communications professional to reach the C Suite: Show the kind of business acumen and crisis management skills that puts CEOs, CFOs, and boardrooms at ease.

However, 2020 has demanded something different. We’ll call it “Societal Acumen” – the ability to discern what today’s societal currents mean for businesses and their stakeholders. Communications professionals have never needed it more.

In a first of its kind global study, The 2020 Zeno Strength of Purpose study draws a direct correlation between brand purpose and bottom line impact. Consumers are four to six times more likely to purchase from, trust, protect and champion companies they believe have a strong Purpose.