Artificial Intelligence continues to be heralded as a game-changer for the communications industry, offering the tantalizing prospect of revolutionizing the way we craft and disseminate messages. Yet, amidst the hype, a reality check is needed. That was the focus of a panel discussion hosted by Zeno Group at PRovoke’s recent Asia Summit. The panel identified several misconceptions and missteps in the integration of AI into communications—challenges that, if not addressed, could derail its transformative potential. 

Two years ago, we introduced Zeno’s mental health ERG, Healthy Minds, and one year ago, we unveiled our Mental Health First Aiders program – a network of mental health advocates who are trained to recognize the signs and symptoms of mental health issues. Today, Zeno continues to put our people first by ensuring a culture of caring – inclusive of mind, body and spirit – through our signature mental well-being initiative, Be Kind to Your Mind. 

Climate Week marks one of the biggest sustainability events of the year, when thousands of government, NGO and business leaders come together to promote climate action. Those familiar with the event will recognize the ceremonial markers of Climate Week: activist protesters demanding more, gridlock traffic across New York and a week of new pledges and alliances to address the climate crisis.

It’s 2024 and the generations are reaching key milestones: the oldest Zs are nearly 30, entering life-altering stages; the eldest Millennials are 45 and heading toward mid-life; Xers are nearly 60 and Boomers are either relaunching careers or retiring. These generational shifts are not only motivating people to rethink their core values, but they are also inspiring them to reconsider how the brands they buy and the companies they work for are engaging with the social issues roiling society today.

Zeno Group has promoted Thomas Bunn as the firm’s first Global Chief Client Impact Officer responsible for guiding the agency’s work to achieve optimal business outcomes for clients. 

This National Intern Day, we’re celebrating the bright, young minds who infuse Zeno with smarts, unique perspectives, curiosity, and boundless energy. With five generations coexisting in the workplace, we find ourselves in a golden age—a fertile ground for the exchange of knowledge and ideas that elevate our work to new heights.