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Thinking That Transforms

As a global, strategic business partner, we strive to change perceptions. Here’s how we do it - check out some recent news from Zeno.

Pressure Testing Purpose & The Path Forward

Purpose dictionary definition

The New Mission of Purpose

The biggest trend in communications and marketing could well be the caused-inspired corporate purpose statement. And with its rise has come plenty of questions.

 impact of social media on teenage mental health image

Principles of Effective Influencer Engagement

We believe that with the right processes and rigor, influencers can add measurable value. This begins with fully vetting influencers to verify their legitimacy and ensuring they have an authentic connection to the brand.
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Communications Leaders: At the Center of Seismic Change

Last week, I visited Boston for the annual meeting of the Arthur Page Society, arguably the world’s premier organization for senior-most communications leaders. Beyond the great networking, I was grateful to attend for this reason: To be reminded again of the important role that Communications professionals are playing today in a world of transformation and change.

Chicago Zenoids Pose at SHEQUALITY roundtable event

4 Takeaways From PR Council’s SHEQUALITY Roundtable

Through our work at Zeno Group, we see strong female leaders in action everyday – from our own fearless leader Barby Siegel to our clients breaking glass ceilings across industry verticals. These strong voices of leadership not only serve as important representation for young women starting out in their career, but also help to lift the veil and spotlight challenges that many women face in the professional world.

Millennial physicians shoulder-to-shoulder leaning on a table

The Key to Better Healthcare? Ask a Millennial.

Zeno surveyed 300+ physicians in both the U.S. and U.K. and uncovered that millennial physicians see improving relationships with patients as key to healthcare’s recovery.
Picture of people working on their computers in an office.

Four Things I’ve Concluded After Leaving My Corporate Gig

A month ago, after 20 years of practicing Corporate Communications at Fortune 100 companies, I did something I had never done before in my career: I joined a growing mid-sized global communications agency. I went from being a senior executive among tens of thousands of employees, to becoming a senior leader in a team of 500.