Thinking That Transforms
The biggest trend in communications and marketing could well be the caused-inspired corporate purpose statement. And with its rise has come plenty of questions.
Last week, I visited Boston for the annual meeting of the Arthur Page Society, arguably the world’s premier organization for senior-most communications leaders. Beyond the great networking, I was grateful to attend for this reason: To be reminded again of the important role that Communications professionals are playing today in a world of transformation and change.
Through our work at Zeno Group, we see strong female leaders in action everyday – from our own fearless leader Barby Siegel to our clients breaking glass ceilings across industry verticals. These strong voices of leadership not only serve as important representation for young women starting out in their career, but also help to lift the veil and spotlight challenges that many women face in the professional world.
A month ago, after 20 years of practicing Corporate Communications at Fortune 100 companies, I did something I had never done before in my career: I joined a growing mid-sized global communications agency. I went from being a senior executive among tens of thousands of employees, to becoming a senior leader in a team of 500.