Thinking That Transforms
Web3: What Are You Waiting For?
We’re really excited to be launching our new Web3 consultancy. For Zeno, it has been a two-year journey of education, exploration, client discussions and launching our first campaigns. We will now go further and offer Z3, a dedicated global think tank to help our clients understand, navigate and benefit from Web3.
Zeno For Everyone: Act Together Progress Update 2022
Cultivating a diverse, equitable and inclusive workplace at Zeno Group is more than what we do. It is carefully woven into the fabric of who we are - essential to how we operate across all aspects of our business. From the vendors we partner with, to the strategic counsel we provide to our clients, to the internal initiatives we implement and so much more.
Segmentation is Key to Unlocking Gen Z Audience Insights
At Zeno Group, we go where the data takes us. Understanding what makes audiences tick is essential to success in reaching them with stories that matter. In 2010, we launched The Human Project, a multi-generational research study into the values, attitudes and behaviors of people across the world. At the time, Gen Zs were children, just starting out in the world, being raised by their Gen X parents.
Five Ways To Be Better LGBTQ+ Allies In Media and Communications During Pride 2022 and Beyond
The world isn’t monotonous, and neither are humans. We’re vivid and diverse, vibrant and irreplaceable, varied and beautiful. And we are all so much more than what we produce for others, whether as a consumer or colleague. Amazing things happen when humans embrace who we are, the shared experiences that bond us and the differences that make us unique.
Setting the Record Straight
Sound Advice: Why Marketers Need an Audio Strategy
The meteoric rise of digital audio has many companies, brands and marketers alike listening up and doubling down.