Thinking That Transforms
Over a year ago, Zeno came together to articulate more deeply who we are, why we exist and our desired impact as we aligned on our company purpose – champion the courageous to achieve something better for humankind. We have since been guided by this purpose in all that we do every day.
What a thrill to have been named a Best Place to Work by PRWeek for the fourth time. To be recognized by PRWeek is an honor made even more meaningful considering it can only be achieved through positive feedback from our employees.
Every day, we see brands getting caught in unfortunate situations: active shooter, data breach, rogue spokesperson, operational catastrophe, product recall, offensive advertisement, discrimination lawsuit, an executive behaving badly, natural disaster - I’ve seen it all in my 20+ years handling crisis communications for clients.
I recently participated on a panel at the STAT Summit with two brilliant healthcare thought leaders. We explored the value and urgency of health literacy and, to take a play on the old saw that everyone is a patient at some point, called our session “We the Patients?” (Note the question mark. That’s on purpose.) Here are more of our key takeaways on health literacy.
As a society and workplace, we’ve been talking about mental health more than ever before, and for good reason.
This year for the first time, Zeno Group honors World Mental Health Day as an official company holiday. On Oct. 10, our offices will be closed for talent to unplug, slow down and do whatever serves their mental wellness that day.
We’re really excited to be launching our new Web3 consultancy. For Zeno, it has been a two-year journey of education, exploration, client discussions and launching our first campaigns. We will now go further and offer Z3, a dedicated global think tank to help our clients understand, navigate and benefit from Web3.