INSIGHTS
Thinking That Transforms

Expo West 2025: A Taste of the Trends That Stole the Spotlight
Expo West 2025 served up another year of innovation, flavor, and eye-catching trends shaping the future of the food and beverage industry. Known as the largest trade show for natural, organic, and healthy products in North America, Natural Products Expo West showcased gut-friendly goodies to protein-packed everything – with thousands of products and companies in the mix. Here are the top five takeaways fresh from the show floor.

2025 Creator Benchmarks: The Measurement Shift You Need to Know

Allies & Advocates Harnesses the Power of Civil Society

GWPR Annual Index Findings Demand a New Era of Allyship
I recently had the privilege of moderating a panel for Global Women in PR, an organization dedicated to championing, connecting, and supporting women in senior PR and Communications roles, during the launch of its Annual Index.

2025 Defined: The Age of Agency
Each year at Zeno Group, The Human Project examines the cultural and societal shifts that impact human behavior and how the economic, political and social landscape influences the values and behaviors of stakeholders important to companies and brands.

Zeno Group Adds World Economic Forum Veteran Georg Schmitt to Reputation Advisory Board
Zeno Group has appointed Georg Schmitt, a renowned strategic communications expert, to its Reputation Advisory Board.
Schmitt spent over a decade serving on the Executive Committee of the World Economic Forum, leading initiatives in stakeholder management, media, corporate affairs, marketing, and business communications.