Three years ago, Zeno came together to articulate more deeply who we are, why we exist and the impact we want to make as a company. This led to the agency’s new purpose: champion the courageous to achieve something better for humankind. Since then, this purpose has guided us in everything we do. 

As the world ushers in 2025, a new U.S. presidential administration takes its first steps, and the conversations at Davos set the tone for the year ahead, one thing is clear: we’re navigating an era defined by rapid change, relentless noise, and an ever-evolving information ecosystem. For communicators, the challenge is as thrilling as it is complex: how do we help companies and their leadership not just weather the storm but thrive in this new landscape?

Zeno Group has appointed Georg Schmitt, a renowned strategic communications expert, to its Reputation Advisory Board.

Schmitt spent over a decade serving on the Executive Committee of the World Economic Forum, leading initiatives in stakeholder management, media, corporate affairs, marketing, and business communications.

Zeno Group has named David Lian Regional President, Asia Pacific. A 10-year veteran of the agency, Lian will succeed Paul Mottram, who is stepping down from the role to pursue personal interests. 

Lian was most recently Managing Director for Growth and Innovation in APAC, where he pioneered Zeno’s data-driven strategic approach and played a leading role in the development of the firm’s adoption of AI technologies, in addition to anchoring several client relationships. 

Zeno Group announces the appointment of Abhishek Gulyani to lead Zeno India, overseeing teams in New Delhi, Mumbai and Bangalore, and serve as head of the firm’s corporate affairs practice in Asia Pacific. Abhishek will report to Paul Mottram, Zeno Regional President, Asia Pacific and serve on the agency’s regional and global leadership teams.

Zeno Group has promoted Thomas Bunn as the firm’s first Global Chief Client Impact Officer responsible for guiding the agency’s work to achieve optimal business outcomes for clients.