In a year marked by global conflict, economic pressure, and mounting social and civic challenges, Zeno leaned into its purpose more than ever before. It served as our north star, shaping how we showed up for one another, for our communities, and for our planet.

Zeno has announced the appointment of Dana  Gandsman  as Global Managing Director of Health + Wellness,  effective January 5, 2026.  Based in  New York, Dana  will oversee  a broad, diverse portfolio of clients  across the health sector and an integrated team of subject matter experts and specialists.  

Zeno Group announced the appointment of Taylor Gray as Executive Vice President and Head of Zeno Atlanta, effective January 5, 2026.

Zeno Group  announced the appointment of Kevin Lawlor as Head of Public Affairs, U.S., deepening the agency’s policy communications and advocacy work. Lawlor will be based in Washington, D.C., and report to Zeno Global Managing Director of Corporate Affairs Mark Shadle.  

Zeno Group has named Karyn Barr as Head of Technology, Zeno U.S., reinforcing the firm’s unwavering commitment to the sector and advancing opportunities to evolve client work for greater impact. In this role, Barr will collaborate across Zeno’s other sectors and with the firm’s global technology centers of excellence.  

Zeno Group announced the launch of GEOfluent, a proprietary offering designed to help brands master how they appear in generative AI search and uncover specific actions to show up authentically and effectively. GEO stands for Generative Engine Optimization.