Zeno Group has named Karyn Barr as Head of Technology, Zeno U.S., reinforcing the firm’s unwavering commitment to the sector and advancing opportunities to evolve client work for greater impact. In this role, Barr will collaborate across Zeno’s other sectors and with the firm’s global technology centers of excellence.  

Barr brings more than 20 years of experience advising start-ups, high-growth innovators, and Fortune 500 leaders including Adobe, FICO, C3 AI, Teradata, and Autodesk. She most recently held senior leadership roles at Allison Worldwide, where she scaled its Technology practice and co-founded the firm’s global AI task force and product suite. 

“Karyn brings deep expertise and a sharp perspective on integrated communications for technology companies, as well as the role of technology across financial services, retail, health and other critical industries,” said Grant Deady, Zeno U.S. President. “Technology has always been a cornerstone of Zeno. With Karyn’s leadership, we will continue to innovate and ensure technology remains a powerful driver of growth for our clients and for us.” 

Based in San Francisco, Barr will start on Oct. 6.  She will report to Deady and be part of the Zeno Global Leadership Team.   

“I’ve long admired Zeno’s work and unwavering commitment to its people, culture and clients,” said Barr. “As consumer and enterprise technology rapidly transform, the opportunity for comms to lead with speed, strategy and smart creativity has never been more important. I am honored to join this exceptionally talented team and look forward to building and advancing Zeno Tech.”  

Beyond her passion for technology, Barr enjoys skiing with her husband, is a recovering long-distance runner, and actively supports the Alzheimer’s Association while serving in leadership roles at her children’s schools.