After a long stretch of visiting offices from East to West and back home to Chicago, I’m reminded of what makes Zeno, well, Zeno. There’s a Zeno green spark in every office, an energy that’s grown into something unstoppable and uniquely ours. A culture that powers work that matters and fueled by people who matter even more.  

That energy is exactly why Zeno was recognized as a 2025 PRWeek Best Places to Work. An honor that is especially meaningful as it comes straight from those who know us best - the 540+ Zenoids across the U.S. Through their anonymous feedback, they shared what inspires them, what they expect from Zeno, and how they experience our culture day to day.  

This is our fifth time on the list, and it feels just as powerful as the first. Recognition like this doesn’t just make us proud — it makes us better. It pushes us to keep being a place where careers are built and lives are lived.  

So much has changed in our industry:  five generations  working side by side,  the rise of AI and digital transformation, and shifting perceptions about the media and the role of communications to drive business and impact society. Through all this change, there’s one constant: our people. Culture may be a business differentiator, but what has always made Zeno special, and more than just a place to do a job, is  our people who support one another - and our clients - in ways big and small. 

That spark I felt from coast to coast? It’s real. It’s earned. It continues to light each one of us. And as we look ahead, I know we’ll meet whatever comes next with that same spark, together.