Hispanic Heritage Month is the time of the year that undeniably feels like it belongs to us, Hispanics, Latino/as, Latinx, Latin(e), as a unified community. As I walk through the store aisles, it’s been refreshing to see that brand marketers are doing their research and authentically connecting to the community by featuring Latinx talent and creators.

Today was a deeply meaningful day for Zeno, and for many of us personally, as we announced our new partnership with - and strategic investment in - EGAMI Group, the award-winning multicultural, integrated communications marketing firm. 

For the last year or more, we have all thought about the concept of ‘the other side.’ What will the world look like on the other side of near-constant volatility, uncertainty, pressure and social change? In business, we have heard experts characterize the other side in dramatic terms, like The Great Reset, The Great Return, the Next Normal, the Big Quit and the Great Resignation. Whatever trendwatchers might call this coming era, everyone seems to agree there’s something very different ahead. 

It’s been clear for some time that the business of business – contrary to legendary economist Milton Friedman – isn’t simply business. Corporate responsibility has gone mainstream. But new research from Zeno Group reveals how, in Asia Pacific, corporate and brand purpose has become a clear and indisputable driver of tangible business success and commercial returns. 

There was a lot of discussion among Zeno leaders about whether or not we could activate our annual global day of service, Zeno Gives Back, during this past fiscal year. This is a treasured tradition, one created three years ago at the request of Zenoids around the world who wanted to give their time and talents to their communities and do their part to help better humankind.   

Every June, millions of individuals, organizations and companies across the United States celebrate Pride Month and the progress made over the years. The significance of this month and what it represents varies across segments of the LGBTQ+ community—a celebration for living an authentic life, a means to build awareness for important LGBTQ+ issues or a time to reflect on those who bravely came before us. As Pride Month comes to a close, we asked members of the PRide at Zeno employee resource group to share what this month means to each of them.