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INSIGHTS

Thinking That Transforms

As a global, strategic business partner, we strive to change perceptions. Here’s how we do it - check out some recent news from Zeno.

Pressure Testing Purpose & The Path Forward

Influencer post for Neato
COVID-19

COVID-19: Activating Influencers in our Current Climate

March quickly became a time filled with uncertainty and confusion. The progression of the COVID-19 pandemic seemed to happen rapidly and without warning (despite the U.S. watching the situation unfold overseas for months), and that left the American public in an unprecedented state. The trickle effect to brands and marketers has caused many companies to quickly press pause on all proactive efforts.

Crisis Pandemic Playbook
COVID-19

Classic Crisis Lessons for Today’s Pandemic Playbook

In the world of crisis communications, PR professionals do deal with tough stuff: bankruptcies, hostile takeovers, C-suite overhauls, product recalls, scandals, major legal judgments, regulatory rebukes, layoffs, restructurings and worse.

But do any of these experiences matter much in a pandemic?

World Health Day 2020
COVID-19

World Health Day 2020

On April 7th of most years, many of us are planning our spring holidays, thinking about planting our gardens and perhaps changing our wardrobes to fit the new season. But since 1948, April 7th is the day that the World Health Organization commemorates World Health Day, a moment to highlight a priority area of global health concern. In past years this day has focused on mental health, maternal and child care, and climate change.

Covid-19
COVID-19

Who’s Leading the COVID 19 Coverage & Conversation?

COVID-19 is dominating headlines globally and for good reason. It is a pandemic affecting everyone on the planet and the more we educate ourselves, the easier it will be for us to get through it personally and professionally. But what are the best channels for doing that?

Chi #EachforEqual
Culture

Making Commitments for a Gender Equal World on International Women’s Day

Sunday, March 8 is International Women’s Day 2020.  A day across Zeno offices globally that we celebrate and reflect on how we can all do our part to help forge a gender equal world through our commitments and actions to make a positive difference for women. While we are making strides towards equality in society, there are opportunities for us to continue to drive gender parity and it’s a shared commitment from both men and women that will get us there.

Influencer Marketing
Insights

Influencer Marketing Infiltrates the 2020 Race & What It Means For The Industry

As the race for the Democratic nomination intensifies, candidates are beginning to up the ante on their marketing and PR efforts. This year’s candidates have focused their efforts on social media, memes, and digital organizing, the use of online platforms to identify, engage, and mobilize campaign supporters to take action.