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INSIGHTS

Thinking That Transforms

A New Look for Zeno, Now and Next

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News

A New Agency for an Evolving and Dynamic China

Zeno Group is joining forces with Qu Hong, one of China’s leading communications professionals, to co-found Zeno China Consulting. The new agency will integrate high-level marketing and reputational capabilities with locally savvy, campaign-led execution, backed by the strength of Zeno’s award-winning global network.
World Mental Health Day Blog
Insights

Fighting the Pandemic of Loneliness

October 10 is World Mental Health Day, and this year’s theme is “mental health is a universal human right.” As a society, we’ve made tremendous strides in destigmatizing and treating brain health, yet there is more to do. There are the big, interconnected issues like substance use disorder, self-medication, criminalization, access to housing and therapy. But today, I want to focus on a smaller issue that impacts many, and that we can all take steps to fight: loneliness.  

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Culture

Get Your Own Coffee, It’s National Intern Day

It’s a mantra we’ve all embraced at one time or another - keep calm and ask the intern. 

Zeno Group at Cannes 2023
Insights

Let’s Make People Laugh Again: Reflections from Cannes

As the dust settles on Cannes Lions conversations, I can’t help but feel how emotionally heavy a lot of the work was this year. Only one in 10 of Gold and Grand Prix winners in 2022 used humour in their work and even fewer used it this year. And the well-documented global rise in unhappiness (negative emotions such as stress, sadness, anger and worry) remains unchanged from last year, according to Gallup’s Negative Experience Index. 

Zeno Middle Manager IP
Research

Companies and Leaders Neglect One of Their Most Important Strategic Levers: Middle Managers

We have all read (and experienced) the pressures in today’s workplace – a confluence of rising expectations from four generations in the workforce, harsh economic realities, global crises and demanding business environments. Building the business now goes hand in hand with building company culture. And keeping employees informed and engaged is challenging. Enter middle managers, the unsupported and unsung heroes who could also be a company’s hidden engine to drive communications and change. Yet, companies and senior leaders are failing middle managers – and they don’t even know it.

Zeno Thinks Thread Blog
Insights

Threads is Here: What Brands Need to Know

Threads is Instagram’s timely answer to Twitter, designed to capitalize on Twitter’s recent challenges and provide a viable alternative social network. Here’s 4 key things you need to know.