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Thinking That Transforms

As a global, strategic business partner, we strive to change perceptions. Here’s how we do it - check out some recent news from Zeno.

Pressure Testing Purpose & The Path Forward

Influencer Marketing

Influencer Marketing Infiltrates the 2020 Race & What It Means For The Industry

As the race for the Democratic nomination intensifies, candidates are beginning to up the ante on their marketing and PR efforts. This year’s candidates have focused their efforts on social media, memes, and digital organizing, the use of online platforms to identify, engage, and mobilize campaign supporters to take action. 


2020: Anything but Business as Usual

Over the December holidays, you got the sense that, as the decade wound down, we were headed for an extraordinary New Year. But who among us expected a January that would bring a global virus scare that would unnerve travelers and markets, an earthquake in Jamaica that would rattle Miami, a Brexit and a Megxit, and the tragic death of a 41-year-old NBA legend and his beloved daughter?

All this on top of an impeachment trial of a U.S. president – only the third in history.

 ZGB 2020 Collage

Forever Friday—Zeno Gives Back

Since joining Zeno shortly after the agency was launched in 1998, I have experienced more than 1,000 “Fridays”—the last day of the work week, most often spent huddling with colleagues, touching base with clients and getting organized for what lies ahead come Monday.

Photo of people using technology

Viva Las Vegas: Preview to CES 2020

CES 2020 is upon us and this year we can anticipate the world’s greatest technology companies to showcase their latest inventions that are predicted to change the way we live, work and play. Even if you are not planning to be physically in Las Vegas, CES has become a global phenomenon that everyone beyond those involved in technology are waiting to see, hear and know about. It is a showcase that sets the tone for the year where companies from toy to car makers are showcasing their innovations. 

Microsoft CEO, Satya Nadella on a panel about innovation

Innovating for Human Impact: The Future of Tech

Every fall, Fast Company convenes innovators, entrepreneurs, industry leaders and communicators from across the world for the annual Fast Company Innovation Festival – five days of conversations with doers and change-makers who are shaping the future.

Purpose dictionary definition

The New Mission of Purpose

The biggest trend in communications and marketing could well be the caused-inspired corporate purpose statement. And with its rise has come plenty of questions.