INSIGHTS
Une vision qui fait bouger les lignes

GWPR Annual Index Findings Demand a New Era of Allyship
I recently had the privilege of moderating a panel for Global Women in PR, an organization dedicated to championing, connecting, and supporting women in senior PR and Communications roles, during the launch of its Annual Index.

2025 Defined: The Age of Agency
Each year at Zeno Group, The Human Project examines the cultural and societal shifts that impact human behavior and how the economic, political and social landscape influences the values and behaviors of stakeholders important to companies and brands.

Zeno Group Adds World Economic Forum Veteran Georg Schmitt to Reputation Advisory Board
Zeno Group has appointed Georg Schmitt, a renowned strategic communications expert, to its Reputation Advisory Board.
Schmitt spent over a decade serving on the Executive Committee of the World Economic Forum, leading initiatives in stakeholder management, media, corporate affairs, marketing, and business communications.

Closing the Gap for a More Inclusive Workforce

Zeno Group Names David Lian Regional President, Asia Pacific
Zeno Group has named David Lian Regional President, Asia Pacific. A 10-year veteran of the agency, Lian will succeed Paul Mottram, who is stepping down from the role to pursue personal interests.
Lian was most recently Managing Director for Growth and Innovation in APAC, where he pioneered Zeno’s data-driven strategic approach and played a leading role in the development of the firm’s adoption of AI technologies, in addition to anchoring several client relationships.

Nutrition in the Spotlight: Key Trends from the Food & Nutrition Conference Expo 2024
Zeno connected with innovators in Minneapolis at this year’s Food & Nutrition Conference & Expo (FNCE), the largest annual gathering of food and nutrition experts. Hosted by the Academy of Dietetics, FNCE aims to connect registered dietitians (RDs), nutrition researchers, policymakers and healthcare providers to address issues affecting the health of all Americans.