With the start of a new year and renewed focus on health, understanding what builds healthcare providers’ trust in medicines and brands has never mattered more. Clinical performance matters, but our latest research shows it’s only part of the trust equation, and not always the part that drives loyalty. From better therapies to breakthrough technologies, there is always a lot vying for health care professionals’ (HCPs) attention.

Zeno has announced the appointment of Dana  Gandsman  as Global Managing Director of Health + Wellness,  effective January 5, 2026.  Based in  New York, Dana  will oversee  a broad, diverse portfolio of clients  across the health sector and an integrated team of subject matter experts and specialists.  

Zeno Group announced the appointment of Taylor Gray as Executive Vice President and Head of Zeno Atlanta, effective January 5, 2026.

Zeno Group  announced the appointment of Kevin Lawlor as Head of Public Affairs, U.S., deepening the agency’s policy communications and advocacy work. Lawlor will be based in Washington, D.C., and report to Zeno Global Managing Director of Corporate Affairs Mark Shadle.  

After a long stretch of visiting offices from East to West and back home to Chicago, I’m reminded of what makes Zeno, well, Zeno. There’s a Zeno green spark in every office, an energy that’s grown into something unstoppable and uniquely ours. A culture that powers work that matters and fueled by people who matter even more.  

As the year winds down, food and nutrition experts are already looking ahead to what’s next. Each year, the Food & Nutrition Conference & Expo (FNCE) sets the tone and spotlights the trends on the table when it comes to the future of food. The takeaway? Cultural shifts are reshaping how we eat, shop, and share. From protein washing to fiber fandom, here’s what’s transforming the way we think about food.