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INSIGHTS

Une vision qui fait bouger les lignes

A New Look for Zeno, Now and Next

Zeno Group Insights
Insights

Around the Table: Navigating Emerging Tech & New Channel Buy-In

Recently, I led a roundtable at the MediaPost Insider Summit on a challenge all media leaders face: navigating emerging technologies and securing buy-in for new channels inside their organizations. Here are six key themes that stood out and the questions to consider.
Zeno at Climate Week
Insights

Silence Isn’t an Option: Communicating Sustainability in Uncertain Times

In today’s polarized society, even the most well-intentioned leaders are feeling a bit paralyzed on if or how to share their sustainability efforts.  That tension was front and center at this year’s Climate Week, one of the year’s most influential sustainability events. Zeno co-hosted a panel with Anna Robertson, co-founder of The Cool Down, joined by leaders from PetSmart, L’Oréal, and our client, the Aruba Tourism Authority.

Zeno Group Insights
Insights

Three Takeaways for Real Action from Aspen Ideas: Climate

Last week, more than 100 sustainability thought leaders gathered in Chicago for the Aspen Ideas: Climate event, bringing the conversation on climate solutions to the heart of the Midwest. Against the backdrop of the city’s strong business community and growing climate ambitions, leaders from business, government and advocacy explored not just why climate action matters, but how to make it happen. 

Zeno Group Insights
Insights

Hot Takes from the Food Industry: Winning the Fight for Consumer Attention

This summer, Zeno's Foodie team had a front-row seat at two of the season’s biggest industry events, the Chicago Executive Club’s Annual Food Summit and the Wall Street Journal Global Food Forum. Here’s what we learned about the trends shaping brand strategy, from tariffs and ultra-processed foods to AI innovations and shifting consumer expectations.

Project GAP USC Panel
Insights

PR's Great Disruption: How Generational Forces are Redefining the Rules

The PR industry is undergoing a seismic transformation. AI, hybrid work, the shifting media landscape and political polarization have created a perfect storm of change.

Expo West Zeno Group
Insights

Expo West 2025: A Taste of the Trends That Stole the Spotlight

Expo West 2025 served up another year of innovation, flavor, and eye-catching trends shaping the future of the food and beverage industry. Known as the largest trade show for natural, organic, and healthy products in North America, Natural Products Expo West showcased gut-friendly goodies to protein-packed everything – with thousands of products and companies in the mix. Here are the top five takeaways fresh from the show floor.