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INSIGHTS

Une Pensée qui Transforme

En tant que partenaire commercial stratégique d’envergure internationale, nous nous efforçons de faire évoluer les perceptions. Voici comment nous y parvenons. Découvrez les dernières actualités Zeno.

Zeno Group Named 2019 Agency of the Year

Halie Ramirez Podcast
Insights

Sound Advice: Why Marketers Need an Audio Strategy

The meteoric rise of digital audio has many companies, brands and marketers alike listening up and doubling down.

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Insights

Transformative Tech Trends to Watch

Flying cars, microchips embedded in human brains, autonomous drone delivery – is the future even closer than we think? While these topics have long been the focus of conversation ever since they were figments of imagination in young SciFi fans’ minds, we are now entering lightspeed (for lack of a better term) when it comes to advances in modern civilization and technology.

Predictions for the use of tech and digital in PR in 2022
Insights

Tech & Digital PR Predictions for 2022

Over the years, predicting what is coming up in the next 12 months in digital and tech within PR and marketing has become both easier and harder at the same time. It’s become harder to predict what is coming because there is just so much innovation happening in so many different sectors. It can be difficult to know what to focus on and where to apply your resources.

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Insights

Happy Zeno Analytics Day 2022

A message from Zeno’s Global Head of Analytics Michael Brito.
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Insights

Cracking the Instagram Algorithm: Findings from our First Influencer Intelligence Report

From a mere $1.7B in 2016, influencer marketing today is estimated to be worth $13.8B - marking 711%+ growth in four years - and is expected to grow to $15B in 2022.

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Insights

Brands on Blast: Guide to Cultivating Positive Influencer Relationships and Avoiding a Negative Review Crisis

Today, social media influencers are sharing the good, the bad and their ugly experiences working with brands. Agencies and brands alike are being held accountable to ensure influencers have a positive experience. That means that there’s no hiding from a deal gone bad, which could hurt future campaigns and brand reputations.