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INSIGHTS

Une Pensée qui Transforme

En tant que partenaire commercial stratégique d’envergure internationale, nous nous efforçons de faire évoluer les perceptions. Voici comment nous y parvenons. Découvrez les dernières actualités Zeno.

Zeno Group Named 2019 Agency of the Year

Empty street in London
Insights

Britain Back to Business This Summer? For Brands, The Biggest Challenges Still Lie Ahead

“Christ…!”. This was Prime Minister Johnson’s reported reaction to being informed over the weekend that 3.5 million jobs were at risk in the hospitality sector if Britain failed to reopen for the summer. In this moment, Johnson probably recognised a stark reality – the number of unemployed people within the hospitality sector could be double the entire economy’s unemployment figure for 2017. In the face of this kind of extreme economic strain, the media and public have intensified their scrutiny of the government’s plans to get people back to work and revive the economy.

Take Your Daughters and Sons to Work Day
Insights

Making Room at the (Kitchen) Table

Today is supposed to be Take Your Daughters and Sons to Work Day in North America. The concept is to connect what children learn at school with the working world in an effort to enable them to discover the power and possibilities associated with a balanced work and family life. For many of us, this year, Take Your Daughters and Sons to Work Day has evolved into Take Your Work to Your Daughters and Sons MONTH -- working at our kitchen tables with babies grabbing at our keyboards and preschoolers building Lego structures under our chairs.

Influencer Marketing
Insights

Influencer Marketing Infiltrates the 2020 Race & What It Means For The Industry

As the race for the Democratic nomination intensifies, candidates are beginning to up the ante on their marketing and PR efforts. This year’s candidates have focused their efforts on social media, memes, and digital organizing, the use of online platforms to identify, engage, and mobilize campaign supporters to take action. 

Newspaper
Insights

2020: Anything but Business as Usual

Over the December holidays, you got the sense that, as the decade wound down, we were headed for an extraordinary New Year. But who among us expected a January that would bring a global virus scare that would unnerve travelers and markets, an earthquake in Jamaica that would rattle Miami, a Brexit and a Megxit, and the tragic death of a 41-year-old NBA legend and his beloved daughter?

All this on top of an impeachment trial of a U.S. president – only the third in history.

Photo of people using technology
Insights

Viva Las Vegas: Preview to CES 2020

CES 2020 is upon us and this year we can anticipate the world’s greatest technology companies to showcase their latest inventions that are predicted to change the way we live, work and play. Even if you are not planning to be physically in Las Vegas, CES has become a global phenomenon that everyone beyond those involved in technology are waiting to see, hear and know about. It is a showcase that sets the tone for the year where companies from toy to car makers are showcasing their innovations. 

Microsoft CEO, Satya Nadella on a panel about innovation
Insights

Innovating for Human Impact: The Future of Tech

Every fall, Fast Company convenes innovators, entrepreneurs, industry leaders and communicators from across the world for the annual Fast Company Innovation Festival – five days of conversations with doers and change-makers who are shaping the future.