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INSIGHTS

Une Pensée qui Transforme

En tant que partenaire commercial stratégique d’envergure internationale, nous nous efforçons de faire évoluer les perceptions. Voici comment nous y parvenons. Découvrez les dernières actualités Zeno.

Zeno Group Named 2019 Agency of the Year

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Insights

Brands on Blast: Guide to Cultivating Positive Influencer Relationships and Avoiding a Negative Review Crisis

Today, social media influencers are sharing the good, the bad and their ugly experiences working with brands. Agencies and brands alike are being held accountable to ensure influencers have a positive experience. That means that there’s no hiding from a deal gone bad, which could hurt future campaigns and brand reputations.
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Culture

Celebrating the FY21 Dan Award Win – From Toronto to London

This year’s Dan Award winner Angeline Putnickovich recaps her week-long visit to Zeno’s London office, 3 Monkeys Zeno.
Zeno For Everyone Hispanic Heritage Month
Culture

Zeno For Everyone: Representation and Hopes for the Future this Hispanic Heritage Month

Hispanic Heritage Month is the time of the year that undeniably feels like it belongs to us, Hispanics, Latino/as, Latinx, Latin(e), as a unified community. As I walk through the store aisles, it’s been refreshing to see that brand marketers are doing their research and authentically connecting to the community by featuring Latinx talent and creators.
(left to right) Byron Calamese, Teneshia Jackson Warner and Barby K. Siegel
News

Partners for Change: EGAMI + Zeno

Today was a deeply meaningful day for Zeno, and for many of us personally, as we announced our new partnership with - and strategic investment in - EGAMI Group, the award-winning multicultural, integrated communications marketing firm. 
Banner photo that says 'A New Mindset at Work: Zeno Group on the Evolving Workplace in 2021'
Insights

Understanding a Changing Workplace: A New Mindset at Work

For the last year or more, we have all thought about the concept of ‘the other side.’ What will the world look like on the other side of near-constant volatility, uncertainty, pressure and social change? In business, we have heard experts characterize the other side in dramatic terms, like The Great Reset, The Great Return, the Next Normal, the Big Quit and the Great Resignation. Whatever trendwatchers might call this coming era, everyone seems to agree there’s something very different ahead. 

Two women shopping and holding shirts in their hands
Insights

A “Spinal Tap” Moment for Corporate and Brand Purpose in Asia

It’s been clear for some time that the business of business – contrary to legendary economist Milton Friedman – isn’t simply business. Corporate responsibility has gone mainstream. But new research from Zeno Group reveals how, in Asia Pacific, corporate and brand purpose has become a clear and indisputable driver of tangible business success and commercial returns.