INSIGHTS
Une vision qui fait bouger les lignes

Zeno Group Launches AI Culture Change Center
Zeno Group today announced the launch of the Zeno AI Culture Change Center, a new global offering designed to help companies drive responsible, cohesive and people-centered transformation in an era of accelerated AI deployment.

Three Takeaways for Real Action from Aspen Ideas: Climate
Last week, more than 100 sustainability thought leaders gathered in Chicago for the Aspen Ideas: Climate event, bringing the conversation on climate solutions to the heart of the Midwest. Against the backdrop of the city’s strong business community and growing climate ambitions, leaders from business, government and advocacy explored not just why climate action matters, but how to make it happen.

Hot Takes from the Food Industry: Winning the Fight for Consumer Attention
This summer, Zeno's Foodie team had a front-row seat at two of the season’s biggest industry events, the Chicago Executive Club’s Annual Food Summit and the Wall Street Journal Global Food Forum. Here’s what we learned about the trends shaping brand strategy, from tariffs and ultra-processed foods to AI innovations and shifting consumer expectations.

Zeno Group Appoints David Baum as EVP, Head of Corporate Affairs, East
Zeno Group has appointed David Baum as Executive Vice President, Head of Corporate Affairs, East, based in New York City. David will report to Zeno East Managing Director Leah Katz, joining an integrated, award-winning Corporate Affairs practice helping clients navigate their most critical reputational moments.

Brand Love Is More Than Emotion — It’s an Economic Superpower
At a time when every dollar is scrutinized and brand trust feels hard to earn, the companies that are winning hearts and wallets go beyond transactions to build true connections. What attracts consumers and keeps them coming back? The answer: love.

PR's Great Disruption: How Generational Forces are Redefining the Rules
The PR industry is undergoing a seismic transformation. AI, hybrid work, the shifting media landscape and political polarization have created a perfect storm of change.