Bonjour from the iconic Team USA House at the historic Palais Brongniart in Paris! I’m here representing Zeno Group and supporting the U.S. Olympic and Paralympic Committee at the Paris 2024 Paralympic Games. 

It’s 2024 and the generations are reaching key milestones: the oldest Zs are nearly 30, entering life-altering stages; the eldest Millennials are 45 and heading toward mid-life; Xers are nearly 60 and Boomers are either relaunching careers or retiring. These generational shifts are not only motivating people to rethink their core values, but they are also inspiring them to reconsider how the brands they buy and the companies they work for are engaging with the social issues roiling society today.

Bonjour from Paris!  

I’ve been on the ground at the 2024 Olympics in France supporting our client, the U.S. Olympic and Paralympic Committee, and waving the Zeno green flag. It’s been a great opportunity to support Team USA Communications and help shape and share compelling, timely stories featuring the achievements of our amazing Olympic athletes. After a Team USA athlete medals, we go into overdrive with a post-victory press tour to celebrate their wins and generate positive media coverage.

Zeno Group has promoted Thomas Bunn as the firm’s first Global Chief Client Impact Officer responsible for guiding the agency’s work to achieve optimal business outcomes for clients. 

This National Intern Day, we’re celebrating the bright, young minds who infuse Zeno with smarts, unique perspectives, curiosity, and boundless energy. With five generations coexisting in the workplace, we find ourselves in a golden age—a fertile ground for the exchange of knowledge and ideas that elevate our work to new heights. 

I was grateful to spend the week of Cannes Lions in the basement of the Palais, reviewing the work, talking to jurors and sitting in on judging panels. If like me, the sun and the crowds don’t agree with you, there’s no better way to experience the International Festival of Creativity.