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INSIGHTS

Une vision qui fait bouger les lignes

A New Look for Zeno, Now and Next

zeno agency news
News

Zeno Group Launches AI Culture Change Center

Zeno Group today announced the launch of the Zeno AI Culture Change Center, a new global offering designed to help companies drive responsible, cohesive and people-centered transformation in an era of accelerated AI deployment. 

Zeno Group Insights
Insights

Three Takeaways for Real Action from Aspen Ideas: Climate

Last week, more than 100 sustainability thought leaders gathered in Chicago for the Aspen Ideas: Climate event, bringing the conversation on climate solutions to the heart of the Midwest. Against the backdrop of the city’s strong business community and growing climate ambitions, leaders from business, government and advocacy explored not just why climate action matters, but how to make it happen. 

Zeno Group Insights
Insights

Hot Takes from the Food Industry: Winning the Fight for Consumer Attention

This summer, Zeno's Foodie team had a front-row seat at two of the season’s biggest industry events, the Chicago Executive Club’s Annual Food Summit and the Wall Street Journal Global Food Forum. Here’s what we learned about the trends shaping brand strategy, from tariffs and ultra-processed foods to AI innovations and shifting consumer expectations.

Leah Katz Announcement
News

Zeno Group Appoints David Baum as EVP, Head of Corporate Affairs, East

Zeno Group has appointed David Baum as Executive Vice President, Head of Corporate Affairs, East, based in New York City. David will report to Zeno East Managing Director Leah Katz, joining an integrated, award-winning Corporate Affairs practice helping clients navigate their most critical reputational moments. 

Zeno Brand Love and Demand
Research

Brand Love Is More Than Emotion — It’s an Economic Superpower

At a time when every dollar is scrutinized and brand trust feels hard to earn, the companies that are winning hearts and wallets go beyond transactions to build true connections. What attracts consumers and keeps them coming back? The answer: love.  

Project GAP USC Panel
Insights

PR's Great Disruption: How Generational Forces are Redefining the Rules

The PR industry is undergoing a seismic transformation. AI, hybrid work, the shifting media landscape and political polarization have created a perfect storm of change.