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INSIGHTS

Une Pensée qui Transforme

En tant que partenaire commercial stratégique d’envergure internationale, nous nous efforçons de faire évoluer les perceptions. Voici comment nous y parvenons. Découvrez les dernières actualités Zeno.

Zeno Group Named 2019 Agency of the Year

Lenovo New Realities
Insights

Lenovo IDG: New Realities

Have you ever thought about how young women see the world? How often do we hear from young women?

New Realities is a 360-degree global film series created by Zeno for Lenovo IDG that allows you to step inside the world of ten young women who are leading the conversation around the burning issues of today and using technology to help make a positive change.

Diverse hands in a row
Insights

Why Representation Matters In Influencer Marketing & The Steps We’ve Taken

It should be no surprise that Influencer Marketing has a diversity issue. Just look at your Instagram feed; it’s overwhelmed by white females, with millions of followers, touting numerous brand partnerships.

Diversity-Equity-and-Inclusion
News

A New Path Forward For All

Today, Zeno Group is 4% Black, 10.4% Hispanic, 7.5% Asian, 1.3% Islander and 1% multiple races. We are 24.2% Non-White in the US.

These are the numbers we have communicated to our staff and to our clients.

Protestors during BLM movement
Insights

Societal Acumen: What Every Communications Leader Needs Today

It has been one of the surest ways for a Communications professional to reach the C Suite: Show the kind of business acumen and crisis management skills that puts CEOs, CFOs, and boardrooms at ease.

However, 2020 has demanded something different. We’ll call it “Societal Acumen” – the ability to discern what today’s societal currents mean for businesses and their stakeholders. Communications professionals have never needed it more.

Employees working
Insights

How to Reach B2B Buyers with Influencer Marketing in 2020

As B2B buyers become increasingly mistrustful of traditional advertising, they are relying on research and gathering relevant information before reaching out to a vendor. At the same time, information overload has buyers relying on peers, experts and industry influencers more than ever. So how can technology and B2B brands leverage this shift in the landscape to their advantage? 

View of Shanghai skyline including Oriential Pearl Tower
COVID-19

Recovery Communications Lessons from China

As COVID-19 remains as the single biggest issue across the globe, with its impact growing and far-reaching to all corners of the world, Zeno Group initiated an online seminar to discuss its influence on people, business and social behavior. The role of communications was also discussed – how it has evolved as an important element to business and lives than ever before.