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INSIGHTS

Denkweisen, die Veränderungen in Gang setzen.

A New Look for Zeno, Now and Next

Green Biz 2024
Insights

ESG Still Thriving and Other Takeaways from GreenBiz

Zeno attended this year’s GreenBiz conference – a 2,500+ person gathering of professionals across the responsible business spectrum, from communicators and marketers to technical experts in topics as wide-ranging as regenerative agriculture, carbon emissions and sustainable packaging.  

BHM Breaking Barriers
Insights

Breaking Barriers, Building Bridges: Advice for the Next Gen of Black PR Pros

Greetings from a few vibrant voices of Zeno Group's Black Voices ERG! We are Amaris Adams, Chloe Segui, Danielle Hobson and Aly Brandon—four dynamic individuals weaving our talents across Zeno's creative, influencer, DE&I, consumer, and corporate affairs practices. As proud contributors to the rich tapestry of Black excellence within the communications landscape, we are excited to share our insights and experiences on getting the most out of your careers and navigating challenges as junior staff of color in celebration of Black History Month.

A New Earned Media Mindset Blog Hero
Insights

How Communicators Can Improve Earned Media Outcomes in 2024

As you might expect from a former TV producer and an ex-journalist, we are borderline obsessed with earned media. Sitting across the pond from each other, we talk all the time about the tiniest minutiae of our respective news media. Given recent changes to the global media landscape, however, something has been bugging us. 

Zeno ESG Report
News

Zeno Publishes Second Annual ESG Report: “Toward Something Better”

Over the last year since publishing our inaugural environmental, social and governance (ESG) report, Zeno has been focused on integrating ESG throughout the organization – in the decisions we make, how we nurture and advance talent and the work we do for our clients who trust us with their business. 

Mark and Julie Promo Announcment
News

Zeno Group Elevates Two Global Leaders

Zeno Group has promoted two global leaders to newly created roles essential to the agency’s ongoing growth and evolution. Mark Shadle has been appointed Chief Reputation Strategist and Julie Georgas has been named President of Zeno Canada.  

Creator Performance benchmarks
Insights

2024 Creator Video Benchmarks: Spoiler Alert, Instagram Still Outperforms TikTok

Early in 2023, our team lead Colleen O’Hara asked for our “hot takes” for the upcoming year in the world of creator marketing (formerly influencer marketing – see HERE). I suggested TikTok’s days as a primary marketing channel were numbered. Surely the hearings at Capitol Hill would be the beginning of the end. 

Pretty much the worst possible answer to give as it turned out.