Today, social media influencers are sharing the good, the bad and their ugly experiences working with brands. Agencies and brands alike are being held accountable to ensure influencers have a positive experience. That means that there’s no hiding from a deal gone bad, which could hurt future campaigns and brand reputations.

This year’s Dan Award winner Angeline Putnickovich recaps her week-long visit to Zeno’s London office, 3 Monkeys Zeno.

Hispanic Heritage Month is the time of the year that undeniably feels like it belongs to us, Hispanics, Latino/as, Latinx, Latin(e), as a unified community. As I walk through the store aisles, it’s been refreshing to see that brand marketers are doing their research and authentically connecting to the community by featuring Latinx talent and creators.

Today was a deeply meaningful day for Zeno, and for many of us personally, as we announced our new partnership with - and strategic investment in - EGAMI Group, the award-winning multicultural, integrated communications marketing firm. 

For the last year or more, we have all thought about the concept of ‘the other side.’ What will the world look like on the other side of near-constant volatility, uncertainty, pressure and social change? In business, we have heard experts characterize the other side in dramatic terms, like The Great Reset, The Great Return, the Next Normal, the Big Quit and the Great Resignation. Whatever trendwatchers might call this coming era, everyone seems to agree there’s something very different ahead. 

It’s been clear for some time that the business of business – contrary to legendary economist Milton Friedman – isn’t simply business. Corporate responsibility has gone mainstream. But new research from Zeno Group reveals how, in Asia Pacific, corporate and brand purpose has become a clear and indisputable driver of tangible business success and commercial returns.