Over the years, predicting what is coming up in the next 12 months in digital and tech within PR and marketing has become both easier and harder at the same time. It’s become harder to predict what is coming because there is just so much innovation happening in so many different sectors. It can be difficult to know what to focus on and where to apply your resources.

A message from Zeno’s Global Head of Analytics Michael Brito.

When it was announced today that Zeno has been named by PRWeek as a Best Place to Work for a third time, I took a pause and thought back about all those meetings. How our singular focus on our people has made the agency what it has always been and will continue to be no matter the external forces.

We are truly honored and humbled to be recognized as PRovoke’s Global Creative Agency of the Year 2021.

From a mere $1.7B in 2016, influencer marketing today is estimated to be worth $13.8B - marking 711%+ growth in four years - and is expected to grow to $15B in 2022.

Today, social media influencers are sharing the good, the bad and their ugly experiences working with brands. Agencies and brands alike are being held accountable to ensure influencers have a positive experience. That means that there’s no hiding from a deal gone bad, which could hurt future campaigns and brand reputations.