Zeno Group Elevates Two Global Leaders
Zeno Group has promoted two global leaders to newly created roles essential to the agency’s ongoing growth and evolution. Mark Shadle has been appointed Chief Reputation Strategist and Julie Georgas has been named President of Zeno Canada.
Currently Global Managing Director of Corporate Affairs, Mark Shadle joined Zeno in 2010 to establish and build the firm’s Corporate practice, which today is an award-winning, multi-dimensional global offering that works with clients across myriad industries addressing complex business challenges. Shadle’s new role comes at a pivotal time as C-suite executives are navigating geopolitical and societal issues with the potential for significant business impact.
Shadle will continue to lead the agency’s global Corporate Affairs practice, which grew 27% last year with a range of specialty areas including purpose and impact, employee engagement, executive positioning, C-suite consulting and issues/crisis management.
Shadle has also spearheaded several Zeno research initiatives that explore key corporate affairs topics from research on the evolving workplace and corporate structures to "Signals of Change: The Future of Corporate Affairs." In his new role, he is driving the firm's new global study that compares C-suite and consumer expectations on today's societal issues.
Julie Georgas has led Zeno Canada’s transformation over the past seven years as Managing Director, significantly building its presence and reputation in the country. Georgas has grown her team to more than 40 people across three markets – Vancouver, Toronto and Quebec – and built a multi-sector client portfolio. In her new role, Georgas will continue to oversee all operations and develop additional growth strategies for the region.
“Mark and Julie embody Zeno’s commitment to driving both impactful client work and a culture that invites all points of view and opens opportunities for talent to grow. They have inspired colleagues and clients alike and have written many important chapters of Zeno’s story with more to come as we continue to evolve and expand,” said Global CEO Barby K. Siegel.