Pasar al contenido principal

CONOCIMIENTO

Pensamiento que Transforma

Como socio de negocio estratégico y global, buscamos cambiar percepciones. He aquí como lo hacemos – echa un vistazo a algunas noticias recientes de Zeno.

Zeno Group Named 2019 Agency of the Year

Consumer Sentiment Around COVID-19
COVID-19

Consumer Sentiment Around COVID-19: It’s a Rollercoaster, Not a Curve

As we cross the 50-day mark since COVID-19, it has become abundantly clear that tracking public sentiment towards the pandemic is far from simple. Sketched on a chart, it looks like an unpredictable roller-coaster, and yet - could there be some value in understanding the measure a little better?

People sitting at a table
COVID-19

A Pandemic Shift: America’s Return to Depression-Era Values

As a strategist and researcher, I have long been fascinated by how values influence human behavior. They guide our thinking and actions, and relationships, and how we see ourselves in the world. They also tend not to waver, taking years to change in meaningful ways.

Hands
COVID-19

Mitigating the Stress Effects of Covid-19

As the world slowly emerges into the next phase of life with COVID-19 pandemic, many will feel a sense of relief and freedom.  There may be a sigh of relief that we are moving forward and that we are alright – the worst is over.  But the truth is, we will all be impacted by the reality of a new way of life as we watch and wait to learn what the Fall might bring. 

Take Your Daughters and Sons to Work Day
Insights

Making Room at the (Kitchen) Table

Today is supposed to be Take Your Daughters and Sons to Work Day in North America. The concept is to connect what children learn at school with the working world in an effort to enable them to discover the power and possibilities associated with a balanced work and family life. For many of us, this year, Take Your Daughters and Sons to Work Day has evolved into Take Your Work to Your Daughters and Sons MONTH -- working at our kitchen tables with babies grabbing at our keyboards and preschoolers building Lego structures under our chairs.

Pressure Testing Purpose
COVID-19

Pressure Testing Purpose & The Path Forward

Last August, 181 CEOs signed the Business Roundtable’s updated “Purpose of a Corporation” statement, committing to lead their companies for the benefit of all stakeholders, including customers, employees, suppliers, communities and shareholders. 

Eight months later, amidst one of the world’s worst pandemics, this commitment is experiencing a radical pressure test. 

Influencer post for Neato
COVID-19

COVID-19: Activating Influencers in our Current Climate

March quickly became a time filled with uncertainty and confusion. The progression of the COVID-19 pandemic seemed to happen rapidly and without warning (despite the U.S. watching the situation unfold overseas for months), and that left the American public in an unprecedented state. The trickle effect to brands and marketers has caused many companies to quickly press pause on all proactive efforts.