INSIGHTS
Pensamiento que Transforma

The Responsibility Reset: A Generational View of The Biggest Issues Facing Brands Today
It’s 2024 and the generations are reaching key milestones: the oldest Zs are nearly 30, entering life-altering stages; the eldest Millennials are 45 and heading toward mid-life; Xers are nearly 60 and Boomers are either relaunching careers or retiring. These generational shifts are not only motivating people to rethink their core values, but they are also inspiring them to reconsider how the brands they buy and the companies they work for are engaging with the social issues roiling society today.

Thomas Bunn Promoted to Zeno's Global Chief Client Impact Officer
Zeno Group has promoted Thomas Bunn as the firm’s first Global Chief Client Impact Officer responsible for guiding the agency’s work to achieve optimal business outcomes for clients.

Give Them Their Day: Intern Insights
This National Intern Day, we’re celebrating the bright, young minds who infuse Zeno with smarts, unique perspectives, curiosity, and boundless energy. With five generations coexisting in the workplace, we find ourselves in a golden age—a fertile ground for the exchange of knowledge and ideas that elevate our work to new heights.

Bravery Makes Business
I was grateful to spend the week of Cannes Lions in the basement of the Palais, reviewing the work, talking to jurors and sitting in on judging panels. If like me, the sun and the crowds don’t agree with you, there’s no better way to experience the International Festival of Creativity.

Zeno Group Names Leah Katz Managing Director, Zeno East
Zeno Group announced today the appointment of agency veteran Leah Katz to lead Zeno East, overseeing teams in New York and Washington, D.C.
Katz joins Zeno from FleishmanHillard in New York where she established a proven track record of sustaining growth, managing global teams and cultivating a culture of high performance. Katz has over 20 years of industry experience, across health, consumer, corporate and digital capabilities.

How Comms Pros Can Protect Mental Health in a Complex World
In honor of Mental Health Awareness Month, members of our Zeno Healthy Minds ERG are sharing their diverse experiences and insights on safeguarding mental wellbeing against a backdrop of challenging societal events and conversations that can negatively impact our mental health.