INSIGHTS
Denkweisen, die Veränderungen in Gang setzen.

Health Literacy Requires Talking with People – Not Patients
I recently participated on a panel at the STAT Summit with two brilliant healthcare thought leaders. We explored the value and urgency of health literacy and, to take a play on the old saw that everyone is a patient at some point, called our session “We the Patients?” (Note the question mark. That’s on purpose.) Here are more of our key takeaways on health literacy.

Reflecting and Unplugging on World Mental Health Day 2022
As a society and workplace, we’ve been talking about mental health more than ever before, and for good reason.
This year for the first time, Zeno Group honors World Mental Health Day as an official company holiday. On Oct. 10, our offices will be closed for talent to unplug, slow down and do whatever serves their mental wellness that day.

Web3: What Are You Waiting For?
We’re really excited to be launching our new Web3 consultancy. For Zeno, it has been a two-year journey of education, exploration, client discussions and launching our first campaigns. We will now go further and offer Z3, a dedicated global think tank to help our clients understand, navigate and benefit from Web3.

Segmentation is Key to Unlocking Gen Z Audience Insights
At Zeno Group, we go where the data takes us. Understanding what makes audiences tick is essential to success in reaching them with stories that matter. In 2010, we launched The Human Project, a multi-generational research study into the values, attitudes and behaviors of people across the world. At the time, Gen Zs were children, just starting out in the world, being raised by their Gen X parents.

Five Ways To Be Better LGBTQ+ Allies In Media and Communications During Pride 2022 and Beyond
The world isn’t monotonous, and neither are humans. We’re vivid and diverse, vibrant and irreplaceable, varied and beautiful. And we are all so much more than what we produce for others, whether as a consumer or colleague. Amazing things happen when humans embrace who we are, the shared experiences that bond us and the differences that make us unique.
