We have all read (and experienced) the pressures in today’s workplace – a confluence of rising expectations from four generations in the workforce, harsh economic realities, global crises and demanding business environments. Building the business now goes hand in hand with building company culture. And keeping employees informed and engaged is challenging. Enter middle managers, the unsupported and unsung heroes who could also be a company’s hidden engine to drive communications and change. Yet, companies and senior leaders are failing middle managers – and they don’t even know it.

Threads is Instagram’s timely answer to Twitter, designed to capitalize on Twitter’s recent challenges and provide a viable alternative social network. Here’s 4 key things you need to know.

Each year, the month of May in the U.S. consists of many cultural moments for Americans – especially for the Asian American and Pacific Islanders (AAPI) community. As established back in 1992 by President George H.W. Bush, AAPI Month was born in recognition of the plethora of accomplishments and influences the AAPI community has and will continue to instill on the American society.

For more than a decade, we’ve witnessed the continued evolution of the influencer industry. At its inception, brands could activate bloggers with a mere product exchange. Sponsored content then infiltrated social media, birthing contractual agreements and the Instagram influencer as we know it. And today, we bear witness to another industry shift and talent rebrand. 

The past few years have put a spotlight on personal and professional commitments to diversity, equity, and inclusion, highlighting the many ways in which society needs to evolve to better serve the collective good.

Over a year ago, Zeno came together to articulate more deeply who we are, why we exist and our desired impact as we aligned on our company purpose – champion the courageous to achieve something better for humankind. We have since been guided by this purpose in all that we do every day.