A decade after Zeno Group’s first PRWeek midsize agency win, Zeno U.S. was named 2021 Large Agency of the Year AND overall Agency of the Year. We are honored and humbled by this recognition against such formidable competition and in a year filled with such turbulence and many twists in the road.

While unfortunately not new, the frequency and intensity of anti-Asian racism is rapidly escalating. We must come together and take action, because silence only serves to perpetuate this racist behavior. 

For public relations, 2020 was all about the pandemic and implacable reality of a life-threatening disease, mass lockdowns and economic turmoil. With economies beginning to show signs of new life and even a possible boom, it’s time to rethink our role as communicators.

Global logistics leader UPS has selected Zeno Group as its Asia Pacific communications agency of record, following a competitive pitch. The remit covers 10 geographic markets in the region, including Mainland China, Japan, South Korea, Taiwan, Hong Kong and Southeast Asia, led by Zeno’s regional hub team in Singapore. 

Monday, March 8 is International Women’s Day 2021. This day comes almost a year since the outbreak of COVID-19 forced all Zenoids to work remote – a disruption to our lives, routines, and traditions. After an unprecedented and enlightening year, we at Zeno Group are celebrating and reflecting on how we can make a difference.

Leading up to International Women’s Day, Zeno’s Jackie Cox Battles kicked off PRWeek’s series of perspectives from women in PR facing the professional and personal challenges of surviving the pandemic. This is her story. 

I pride myself on being a pretty positive and resilient person. It’s all about perspective. Choose happiness. Life is what you make it. Be grateful. And though I still subscribe to this philosophy, the pandemic has turned me from optimist to realist forcing me to address a silver lining that has dulled or disappeared entirely.