Experts, leaders, creatives, athletes and artists from around the world gathered at the 2024 SXSW Conference in Austin, TX to share the latest on how technology is and will impact the world around us.  

It was a wonderful whirlwind of listening and learning, but one thing is clear - we are on the precipice of radical change when it comes to tech innovation and the ways it will reshape our economy and society.  

We’ve outlined five topics that will have the most impact.

In simpler times, businesses and brands could concentrate on the products and services they sold, and consumers based their buying decisions on quality and price. Consumers expected businesses to sell products, not save the world. Fast forward to today, where no matter what a business actually sells, considering the world around us and trying to make a positive and meaningful difference in it must be a part of every company's business strategy.

Zeno attended this year’s GreenBiz conference – a 2,500+ person gathering of professionals across the responsible business spectrum, from communicators and marketers to technical experts in topics as wide-ranging as regenerative agriculture, carbon emissions and sustainable packaging.  

Greetings from a few vibrant voices of Zeno Group's Black Voices ERG! We are Amaris Adams, Chloe Segui, Danielle Hobson and Aly Brandon—four dynamic individuals weaving our talents across Zeno's creative, influencer, DE&I, consumer, and corporate affairs practices. As proud contributors to the rich tapestry of Black excellence within the communications landscape, we are excited to share our insights and experiences on getting the most out of your careers and navigating challenges as junior staff of color in celebration of Black History Month.

As you might expect from a former TV producer and an ex-journalist, we are borderline obsessed with earned media. Sitting across the pond from each other, we talk all the time about the tiniest minutiae of our respective news media. Given recent changes to the global media landscape, however, something has been bugging us. 

Over the last year since publishing our inaugural environmental, social and governance (ESG) report, Zeno has been focused on integrating ESG throughout the organization – in the decisions we make, how we nurture and advance talent and the work we do for our clients who trust us with their business.