Over the last year since publishing our inaugural environmental, social and governance (ESG) report, Zeno has been focused on integrating ESG throughout the organization – in the decisions we make, how we nurture and advance talent and the work we do for our clients who trust us with their business. 

Zeno Group has promoted two global leaders to newly created roles essential to the agency’s ongoing growth and evolution. Mark Shadle has been appointed Chief Reputation Strategist and Julie Georgas has been named President of Zeno Canada.  

Early in 2023, our team lead Colleen O’Hara asked for our “hot takes” for the upcoming year in the world of creator marketing (formerly influencer marketing – see HERE). I suggested TikTok’s days as a primary marketing channel were numbered. Surely the hearings at Capitol Hill would be the beginning of the end. 

Pretty much the worst possible answer to give as it turned out.

From news media and grocery retailers to food experts and restaurant reviewers, there’s no shortage of food trend reports being published as we ramp into the new year. It can be overwhelming to keep up and track all trends, so the Zeno Foodie Team has done it for you!  And to wrap things up, Zeno explored how we feel news media will respond to the new foodie landscape, as well as what reporters and outlets will spark the most conversation. 

With over 130,000 people in attendance, the energy and excitement at CES 2024 reminded us of what we all missed during COVID, the hustle and bustle of seeing what’s new, what’s ahead and interacting with each other on all things innovation.

CES has always been a beacon for tech enthusiasts and the industry at large to catch a glimpse of the latest technology. A global stage that brings more than just technologists together but people from all industries looking to make connections and talk about cutting-edge technologies.

Zeno Group has appointed Ryan Wagman U.S. Chief Creative Officer to further strengthen the agency’s fast-growing creative offering fueled by increased client demand and expanded integrated marketing remits.