INSIGHTS
Thinking That Transforms
As a global, strategic business partner, we strive to change perceptions. Here’s how we do it - check out some news from Zeno.

Insights
Are We Heading Toward a Trust Correction?
Two new studies appear to signal a “trust correction” for social media properties, revealing that traditional news media like The New York Times have maintained the public’s trust, while the leading social media platforms like Facebook are now “openly distrusted” as a news source.

Insights
Are You A Brand With Purpose…or a Purposeful Brand?
Zeno Group conducted a survey among 1,300 people asking whether those people believe brands should play a positive role in helping to address and solve some of the biggest challenges facing the country.

Insights
Google, machines and a new dimension in earned media value?
Earned media has made small but significant strides in recent years towards being more data-driven, and so more measurable.

Insights
How Truth, the Never-Ending Political Newscycle and Skepticism are Changing the Public Relations Landscape
10 Rules of Engagement for a New Media Era are shared.

Insights
Employee Engagement in an Era of Social Change
It’s a challenging time for company executives and communicators alike as both groups try to decide what to say to their employees about the current political, economic and social environment.

Insights
Beyond 100 Days: Navigating the Social Landscape (& Landmines) in a Post-Election Era
Preparedness, agility and challenging fake news with conviction is the ultimate defense in navigating an unpredictable landscape.