INSIGHTS
Thinking That Transforms
Zeno Appoints Kevin Lawlor as Head of Public Affairs, U.S.
Zeno Group announced the appointment of Kevin Lawlor as Head of Public Affairs, U.S., deepening the agency’s policy communications and advocacy work. Lawlor will be based in Washington, D.C., and report to Zeno Global Managing Director of Corporate Affairs Mark Shadle.
Zeno Honored as PRWeek’s Best Places to Work
After a long stretch of visiting offices from East to West and back home to Chicago, I’m reminded of what makes Zeno, well, Zeno. There’s a Zeno green spark in every office, an energy that’s grown into something unstoppable and uniquely ours. A culture that powers work that matters and fueled by people who matter even more.
FNCE 2025 Cheat Sheet: What’s Shaping the Way We Eat Next
As the year winds down, food and nutrition experts are already looking ahead to what’s next. Each year, the Food & Nutrition Conference & Expo (FNCE) sets the tone and spotlights the trends on the table when it comes to the future of food. The takeaway? Cultural shifts are reshaping how we eat, shop, and share. From protein washing to fiber fandom, here’s what’s transforming the way we think about food.
From Brand’lanta to the Boardroom: PR’s Rise in Brand Conversations
Adweek lit up Atlanta last week, hosting Brandweek, a symposium designed to tackle today’s biggest brand challenges. Fittingly dubbed “Brand’lanta,” a city bursting with iconic brands (and plenty of Zeno clients), Atlanta is often overshadowed by New York and Los Angeles. As a PR pro, I relate. Our discipline brings lots to the table but is often reduced to one metric on a slide.
Creating Space for the Culture Economy
Words matter.
Granted, that’s no revolutionary stance. As a professional communicator (and winner of my third-grade spelling bee), I often find myself analyzing random words: their origin, their present-day meaning, even their casual interpretations.
On my ride back to the hotel after attending Culture Con last month, the word under my microscope was culture.
