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INSIGHTS

Thinking That Transforms

A New Look for Zeno, Now and Next

Mental Health Blog Post 2024
Insights

How Comms Pros Can Protect Mental Health in a Complex World

In honor of Mental Health Awareness Month, members of our Zeno Healthy Minds ERG are sharing their diverse experiences and insights on safeguarding mental wellbeing against a backdrop of challenging societal events and conversations that can negatively impact our mental health.

expo west blog
Insights

Mushrooms, Mochi and Meatless Alternatives: Key Trends from Expo West 2024

What do mushroom chips, cactus water, cookie dough, NotHotDogs and dumplings have in common? They were hot trends at this year’s Expo West 2024 at the Anaheim Convention Center. More than 65,000 registered attendees gathered to see the latest and greatest in consumer product goods, natural and organic food and beverages and lifestyle items from more than 3,300 exhibiting brands.   
Earth Month at Zeno Group 2024
Insights

Speak Up: Overcoming Greenhushing this Earth Month and Beyond

As we enter Earth Month, companies stand at a critical juncture: to actively engage or to remain silent? In today's landscape, environmental, social, and governance (ESG) issues are under greater scrutiny than ever before yet support for these topics remains top of mind for many.  

Student Athlete Month
Culture

Winning in the Workplace: Zenoids Share Lessons Learned as Former Student-Athletes

“Most student-athletes go pro in something other than their sport.”  

April 6 is National Student-Athlete Day—a day when these words from the NCAA commercials ring especially true for several of us here at Zeno Group. Having competed at some of the highest levels of amateur athletics while simultaneously managing course work, internships and everything else associated with being a full-time student, we entered our agency careers well-prepared.  

Here are a few of the lessons we have carried with us.

Zeno at SXSW 2024
Insights

SXSW 2024: Emerging Tech and Trends Shaping the Future

Experts, leaders, creatives, athletes and artists from around the world gathered at the 2024 SXSW Conference in Austin, TX to share the latest on how technology is and will impact the world around us.  

It was a wonderful whirlwind of listening and learning, but one thing is clear - we are on the precipice of radical change when it comes to tech innovation and the ways it will reshape our economy and society.  

We’ve outlined five topics that will have the most impact.

Responsibility Reset Zeno Group IP
Research

Navigating Today’s Pressing Social Issues: The Responsibility Reset

In simpler times, businesses and brands could concentrate on the products and services they sold, and consumers based their buying decisions on quality and price. Consumers expected businesses to sell products, not save the world. Fast forward to today, where no matter what a business actually sells, considering the world around us and trying to make a positive and meaningful difference in it must be a part of every company's business strategy.