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INSIGHTS

Thinking That Transforms

Zeno Named a ‘Best Place to Work’ 2021

Gen Z Trending 2022 Blog Post
Insights

Segmentation is Key to Unlocking Gen Z Audience Insights

At Zeno Group, we go where the data takes us. Understanding what makes audiences tick is essential to success in reaching them with stories that matter. In 2010, we launched The Human Project, a multi-generational research study into the values, attitudes and behaviors of people across the world. At the time, Gen Zs were children, just starting out in the world, being raised by their Gen X parents.

Halie Ramirez Podcast
Insights

Sound Advice: Why Marketers Need an Audio Strategy

The meteoric rise of digital audio has many companies, brands and marketers alike listening up and doubling down.

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Insights

Transformative Tech Trends to Watch

Flying cars, microchips embedded in human brains, autonomous drone delivery – is the future even closer than we think? While these topics have long been the focus of conversation ever since they were figments of imagination in young SciFi fans’ minds, we are now entering lightspeed (for lack of a better term) when it comes to advances in modern civilization and technology.

Predictions for the use of tech and digital in PR in 2022
Insights

Tech & Digital PR Predictions for 2022

Over the years, predicting what is coming up in the next 12 months in digital and tech within PR and marketing has become both easier and harder at the same time. It’s become harder to predict what is coming because there is just so much innovation happening in so many different sectors. It can be difficult to know what to focus on and where to apply your resources.

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Insights

Happy Zeno Analytics Day 2022

A message from Zeno’s Global Head of Analytics Michael Brito.
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Insights

Cracking the Instagram Algorithm: Findings from our First Influencer Intelligence Report

From a mere $1.7B in 2016, influencer marketing today is estimated to be worth $13.8B - marking 711%+ growth in four years - and is expected to grow to $15B in 2022.