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INSIGHTS

Thinking That Transforms

A New Look for Zeno, Now and Next

Green Biz 2024
Insights

ESG Still Thriving and Other Takeaways from GreenBiz

Zeno attended this year’s GreenBiz conference – a 2,500+ person gathering of professionals across the responsible business spectrum, from communicators and marketers to technical experts in topics as wide-ranging as regenerative agriculture, carbon emissions and sustainable packaging.  

BHM Breaking Barriers
Insights

Breaking Barriers, Building Bridges: Advice for the Next Gen of Black PR Pros

Greetings from a few vibrant voices of Zeno Group's Black Voices ERG! We are Amaris Adams, Chloe Segui, Danielle Hobson and Aly Brandon—four dynamic individuals weaving our talents across Zeno's creative, influencer, DE&I, consumer, and corporate affairs practices. As proud contributors to the rich tapestry of Black excellence within the communications landscape, we are excited to share our insights and experiences on getting the most out of your careers and navigating challenges as junior staff of color in celebration of Black History Month.

A New Earned Media Mindset Blog Hero
Insights

How Communicators Can Improve Earned Media Outcomes in 2024

As you might expect from a former TV producer and an ex-journalist, we are borderline obsessed with earned media. Sitting across the pond from each other, we talk all the time about the tiniest minutiae of our respective news media. Given recent changes to the global media landscape, however, something has been bugging us. 

Creator Performance benchmarks
Insights

2024 Creator Video Benchmarks: Spoiler Alert, Instagram Still Outperforms TikTok

Early in 2023, our team lead Colleen O’Hara asked for our “hot takes” for the upcoming year in the world of creator marketing (formerly influencer marketing – see HERE). I suggested TikTok’s days as a primary marketing channel were numbered. Surely the hearings at Capitol Hill would be the beginning of the end. 

Pretty much the worst possible answer to give as it turned out.

Foodie Trends 2024 Zeno
Insights

Unveiling the First Zeno Foodie Trend Report 2024

From news media and grocery retailers to food experts and restaurant reviewers, there’s no shortage of food trend reports being published as we ramp into the new year. It can be overwhelming to keep up and track all trends, so the Zeno Foodie Team has done it for you!  And to wrap things up, Zeno explored how we feel news media will respond to the new foodie landscape, as well as what reporters and outlets will spark the most conversation. 
CES 2024 Blog Post
Insights

AI at CES 2024: Now It’s Personal

With over 130,000 people in attendance, the energy and excitement at CES 2024 reminded us of what we all missed during COVID, the hustle and bustle of seeing what’s new, what’s ahead and interacting with each other on all things innovation.

CES has always been a beacon for tech enthusiasts and the industry at large to catch a glimpse of the latest technology. A global stage that brings more than just technologists together but people from all industries looking to make connections and talk about cutting-edge technologies.