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INSIGHTS

Thinking That Transforms

A New Look for Zeno, Now and Next

Insights

Preparedness For the Next Generation of Cybersecurity Attacks in Healthcare

The expanded use of digital, electronic and network technology has induced significant benefits for care delivery and organizational efficiency, but also creates opportunities for cyber intrusions.
Insights

The Youth Vote: What will it take to win?

As the debate around who will be the next president of the United States continues, the fight for the youth vote is on.
Brazil soccer player
Insights

Rio 2016: The Power of Emotion in a Story

The storytelling lesson from Rio 2016 and the stories from the Olympics and now the Paralympics.
People's hands all in the middle with the Zeno fearless bracelets on
Insights

3 Monkeys | Zeno. Fearless. Global. Challenger.

After months of hot dates it was crystal clear:  this striking Greek God and three hairy monkeys were the perfect match.
People working at desk in office cubicle
Insights

10 Cultural Signals for Changing ‘PR’ Firms

PR agencies transition to become more integrated, more about communications rather than just media relations, and drive more value across marketing. In other words, firms that ‘do’ PR rather than ‘are’ just PR in the conventional sense.
Project GAP USC Panel
Insights

PR's Great Disruption: How Generational Forces are Redefining the Rules

The PR industry is undergoing a seismic transformation. AI, hybrid work, the shifting media landscape and political polarization have created a perfect storm of change.