Influencer marketing is expected to increase to a $5-$10B industry by 2020 – and is quickly becoming an essential part of an integrated marketing mix.

Zeno Group has started compiling media research on core technology topics that drove coverage and conversation in 2018.

The study of our audience's behavior will make us go from hoping to knowing what our audience's want, which must be the future of all digital, marketing and communications programs.

At 3 Monkeys Zeno, we are always drawn to people who think differently. So I was delighted to interview Nicole Yershon, the author of Rough Diamond: Turning Disruption into Advantage in Business and Life, at our Book at Breakfast event.

Zeno Group was tasked with launching a B2B influencer program for ABB, a global, industrial technology company. The ultimate goal of expanding ABB’s network and driving strategic relationships for the company’s digital arm.

As part of a recent away day, the health team here at 3 Monkeys Zeno discussed why we care to work in healthcare communications. What emerged was a series of deeper connections and feelings about healthcare and the world around us.