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Denkweisen, die Veränderungen in Gang setzen.

A New Look for Zeno, Now and Next


Alexa, Order Me Affordable Healthcare

Berkshire Hathaway and JP Morgan Chase announce their initiative to form a new healthcare entity, there’s no question that its intent is beyond critical.
Elderly Couple Playing Video Game

The “Ageless” Movement and the Opportunity It Presents for Brands

The traditional limitations of age are being cast away in what some are calling the "ageless" movement. Brands must see communication as a enormous opportunity to impact an even larger group of consumers.
Lit up Christmas tree

Four Digital Trends For 2018

A snapshot of what we can expect from the world of digital marketing in 2018.
iPhone + user

Are We Heading Toward a Trust Correction?

Two new studies appear to signal a “trust correction” for social media properties, revealing that traditional news media like The New York Times have maintained the public’s trust, while the leading social media platforms like Facebook are now “openly distrusted” as a news source.
Scrabble game pieces spelling out purpose

Are You A Brand With Purpose…or a Purposeful Brand?

Zeno Group conducted a survey among 1,300 people asking whether those people believe brands should play a positive role in helping to address and solve some of the biggest challenges facing the country.
Facebook Stories on iPhone

Google, machines and a new dimension in earned media value?

Earned media has made small but significant strides in recent years towards being more data-driven, and so more measurable.