洞察
思考以改变世界
作为全球化的战略与商业合作者,我们努力突破成见。如需了解Zeno的具体案例,请阅读关于Zeno的最新资讯。
Insights
Automation Anxiety is on the Agenda
Automation is now emerging as a new item on the communications agenda, as management must decide how to talk to their employees about new technologies and the impact on the job environment.
Insights
2019 Barriers to Employee Engagement
Zeno surveyed more than 4,500 employees in Singapore, Canada, the U.S., and the U.K. about their attitudes toward their jobs, and their specific concerns around current issues prevalent in the workplace.
Insights
New Rules of Engagement: Preventing Influencer Fraud
Influencer marketing is expected to increase to a $5-$10B industry by 2020 – and is quickly becoming an essential part of an integrated marketing mix.
Insights
Which Media Influenced the Technology Narrative in 2018?
Zeno Group has started compiling media research on core technology topics that drove coverage and conversation in 2018.
Insights
Audience Intelligence: The Future of Data-Driven Personas
The study of our audience's behavior will make us go from hoping to knowing what our audience's want, which must be the future of all digital, marketing and communications programs.
Insights
Disruption at Breakfast
At 3 Monkeys Zeno, we are always drawn to people who think differently. So I was delighted to interview Nicole Yershon, the author of Rough Diamond: Turning Disruption into Advantage in Business and Life, at our Book at Breakfast event.