Zeno Group has appointed David Baum as Executive Vice President, Head of Corporate Affairs, East, based in New York City. David will report to Zeno East Managing Director Leah Katz, joining an integrated, award-winning Corporate Affairs practice helping clients navigate their most critical reputational moments. 

Three years ago, Zeno came together to articulate more deeply who we are, why we exist and the impact we want to make as a company. This led to the agency’s new purpose: champion the courageous to achieve something better for humankind. Since then, this purpose has guided us in everything we do. 

Expo West 2025 served up another year of innovation, flavor, and eye-catching trends shaping the future of the food and beverage industry. Known as the largest trade show for natural, organic, and healthy products in North America, Natural Products Expo West showcased gut-friendly goodies to protein-packed everything – with thousands of products and companies in the mix. Here are the top five takeaways fresh from the show floor. 

Not everything creators do can be neatly quantified. It’s hard to point to a single piece of data that shows how a specific video from a creator influences long-term consumer interest. In the effort to measure the value of creators, marketers have leaned on simple social stats like impressions and engagements. However, as the industry has evolved, the benchmarks for success have largely remained unchanged. But are we sure we’re measuring the right things?