勇敢追求超乎想象的成果

With the start of a new year and renewed focus on health, understanding what builds healthcare providers’ trust in medicines and brands has never mattered more. Clinical performance matters, but our latest research shows it’s only part of the trust equation, and not always the part that drives loyalty. From better therapies to breakthrough technologies, there is always a lot vying for health care professionals’ (HCPs) attention.

Zeno has announced the appointment of Dana  Gandsman  as Global Managing Director of Health + Wellness,  effective January 5, 2026.  Based in  New York, Dana  will oversee  a broad, diverse portfolio of clients  across the health sector and an integrated team of subject matter experts and specialists.