INSIGHTS
Une vision qui fait bouger les lignes
En tant que partenaire commercial stratégique d’envergure internationale, nous sommes déterminés à faire bouger les lignes et à redéfinir les perceptions. Explorez notre approche et découvrez nos projets récents.
Research
Video Killed Influencer Marketing: Redefining Success in the Creator Era
For more than a decade, we’ve witnessed the continued evolution of the influencer industry. At its inception, brands could activate bloggers with a mere product exchange. Sponsored content then infiltrated social media, birthing contractual agreements and the Instagram influencer as we know it. And today, we bear witness to another industry shift and talent rebrand.