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INSIGHTS

Une vision qui fait bouger les lignes

A New Look for Zeno, Now and Next

iPhone + user
Insights

Are We Heading Toward a Trust Correction?

Two new studies appear to signal a “trust correction” for social media properties, revealing that traditional news media like The New York Times have maintained the public’s trust, while the leading social media platforms like Facebook are now “openly distrusted” as a news source.
Scrabble game pieces spelling out purpose
Insights

Are You A Brand With Purpose…or a Purposeful Brand?

Zeno Group conducted a survey among 1,300 people asking whether those people believe brands should play a positive role in helping to address and solve some of the biggest challenges facing the country.
Facebook Stories on iPhone
Insights

Google, machines and a new dimension in earned media value?

Earned media has made small but significant strides in recent years towards being more data-driven, and so more measurable.
Connecting Employees
Insights

Employee Engagement in an Era of Social Change

It’s a challenging time for company executives and communicators alike as both groups try to decide what to say to their employees about the current political, economic and social environment.

White House - 100 Days
Insights

Beyond 100 Days: Navigating the Social Landscape (& Landmines) in a Post-Election Era

Preparedness, agility and challenging fake news with conviction is the ultimate defense in navigating an unpredictable landscape.