When we look back on the turning point of the COVID-19 pandemic, we may find that some unexpected heroes made all the difference. It could be that your local barber, the mayor of your city, your pastor or your neighbor will be the unsung heroes who helped get 100 million people in the US vaccinated in 100 days or 70 million vaccines in French arms by the end of August. 

Zeno surveyed more than 1,000 young Americans aged 14-28 who are simultaneously disrupting the world by driving change in a broken system while crying out for help with their own besieged, disrupted lives.  We call them “Generation Disrupted.”  In this time of monumental uncertainty, the public and private sectors must understand the new values, hopes and fears of this disproportionately powerful group of practical problem solvers who will take us into the future.    

Have you ever thought about how young women see the world? How often do we hear from young women?

New Realities is a 360-degree global film series created by Zeno for Lenovo IDG that allows you to step inside the world of ten young women who are leading the conversation around the burning issues of today and using technology to help make a positive change.

It should be no surprise that Influencer Marketing has a diversity issue. Just look at your Instagram feed; it’s overwhelmed by white females, with millions of followers, touting numerous brand partnerships.

It has been one of the surest ways for a Communications professional to reach the C Suite: Show the kind of business acumen and crisis management skills that puts CEOs, CFOs, and boardrooms at ease.

However, 2020 has demanded something different. We’ll call it “Societal Acumen” – the ability to discern what today’s societal currents mean for businesses and their stakeholders. Communications professionals have never needed it more.

As B2B buyers become increasingly mistrustful of traditional advertising, they are relying on research and gathering relevant information before reaching out to a vendor. At the same time, information overload has buyers relying on peers, experts and industry influencers more than ever. So how can technology and B2B brands leverage this shift in the landscape to their advantage?