Fearless Pursuit of the Unexpected

Each year, the month of May in the U.S. consists of many cultural moments for Americans – especially for the Asian American and Pacific Islanders (AAPI) community. As established back in 1992 by President George H.W. Bush, AAPI Month was born in recognition of the plethora of accomplishments and influences the AAPI community has and will continue to instill on the American society.

For more than a decade, we’ve witnessed the continued evolution of the influencer industry. At its inception, brands could activate bloggers with a mere product exchange. Sponsored content then infiltrated social media, birthing contractual agreements and the Instagram influencer as we know it. And today, we bear witness to another industry shift and talent rebrand.