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INSIGHTS

Une Pensée qui Transforme

En tant que partenaire commercial stratégique d’envergure internationale, nous nous efforçons de faire évoluer les perceptions. Voici comment nous y parvenons. Découvrez les dernières actualités Zeno.

Zeno Group Named 2019 Agency of the Year

View of Shanghai skyline including Oriential Pearl Tower
COVID-19

Recovery Communications Lessons from China

As COVID-19 remains as the single biggest issue across the globe, with its impact growing and far-reaching to all corners of the world, Zeno Group initiated an online seminar to discuss its influence on people, business and social behavior. The role of communications was also discussed – how it has evolved as an important element to business and lives than ever before.
Consumer Sentiment Around COVID-19
COVID-19

Consumer Sentiment Around COVID-19: It’s a Rollercoaster, Not a Curve

As we cross the 50-day mark since COVID-19, it has become abundantly clear that tracking public sentiment towards the pandemic is far from simple. Sketched on a chart, it looks like an unpredictable roller-coaster, and yet - could there be some value in understanding the measure a little better?

People sitting at a table
COVID-19

A Pandemic Shift: America’s Return to Depression-Era Values

As a strategist and researcher, I have long been fascinated by how values influence human behavior. They guide our thinking and actions, and relationships, and how we see ourselves in the world. They also tend not to waver, taking years to change in meaningful ways.

Hands
COVID-19

Mitigating the Stress Effects of Covid-19

As the world slowly emerges into the next phase of life with COVID-19 pandemic, many will feel a sense of relief and freedom.  There may be a sigh of relief that we are moving forward and that we are alright – the worst is over.  But the truth is, we will all be impacted by the reality of a new way of life as we watch and wait to learn what the Fall might bring. 

Pressure Testing Purpose
COVID-19

Pressure Testing Purpose & The Path Forward

Last August, 181 CEOs signed the Business Roundtable’s updated “Purpose of a Corporation” statement, committing to lead their companies for the benefit of all stakeholders, including customers, employees, suppliers, communities and shareholders. 

Eight months later, amidst one of the world’s worst pandemics, this commitment is experiencing a radical pressure test. 

Influencer post for Neato
COVID-19

COVID-19: Activating Influencers in our Current Climate

March quickly became a time filled with uncertainty and confusion. The progression of the COVID-19 pandemic seemed to happen rapidly and without warning (despite the U.S. watching the situation unfold overseas for months), and that left the American public in an unprecedented state. The trickle effect to brands and marketers has caused many companies to quickly press pause on all proactive efforts.